One thing all entrepreneurs have in common is that we seek to influence others through our writing. We’re constantly asking ourselves: How can I speak to the needs, drives, and longings of my potential clients? How can I convince people that my products and services will greatly benefit...
Stellar Canine Academy’s dog trainers had plenty of experience with dog obedience training, having worked for other dog training organizations in California. However, this trio of three dog trainers envisioned launching a new venture in the Puget Sound area in Western Washington. They...
Are you as confused as I once was about how to maintain a WordPress website? WordPress can be daunting for the uninitiated. The advantages of WordPress – power, flexibility, and a considerable ecosystem – can also be its downfall when it comes to average and even pro users...
Did you realize that your company photo shoot isn’t just a mundane endeavor – something to be done in order to “check the box”? When it comes to getting high-quality photos for your website, social media, and other marketing campaigns, the stakes are high. A photo...
WordPress platform is the most popular website builder with over 47% of websites globally running on it As an SME business, you may find yourself pondering the question: how important is a website for my business? Well, the answer is simple: in the digital age we live in, it is essential. ...
Whether you’re a low-level marketing manager or novelist of 30 years, the writing process can be agonizing, especially when you’re writing about something you are passionate about. Copywriting for marketing is no different. It’s hard. Not only are there very specific things that work...
When we say “online marketing” to small business owners, most respond with, “I’m not that into social media, thanks.” Not quite what we meant, but good to know! While social media marketing is a part of online marketing, it certainly isn’t the entire pie. There are many different...
Before you start reading this article, let us preemptively state that we know how frustrating learning new web features can be. Some people are all about the latest technology and just love adding new updates to their devices, while others just wish we could still use typewriters, for...
Hi guys! Matt Sheeks here. I’m just starting to do some video marketing and I hope you find value in what I have to share. First off, you need to do online marketing for your small business in 2019. Of course, everyone knows that, but let me ask, “how’s that goin’ for ya?” ...
I’ve always said that SEO is a huge deal, and it doesn’t take long as a web designer and digital marketer to understand why. Once you are managing several sites and have a chance to dive into the analytics of a site, a distinct pattern begins to emerge. Even though site owners...
Welcome to the second module in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business. Before we go any further in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business, we’re going to have to dispel some common online marketing...
I’ve always said that you should use social for show and SEO for dough, and this new infographic originally from Orbit Media Studios confirms it! At least in part. Why is SEO (and pay-per-click, to some extent) preferable to social for most businesses looking to gain visitors...