Local SEO
Get More Website Traffic to Your Local Business Website and Finally Get Your Message in Front of the Right Audience
If you’re anything like most local business owners, you hate wasting time.
And we’re the first to admit that marketing can be a huge time-suck, especially if you do it wrong.
But what’s the alternative? If you don’t do marketing, you may not be able to expand, take on another employee, or add a service offering.
Except it’s not as simple as just “doing marketing.”
In fact, many local business owners simply give up on their own marketing efforts because they don’t see results from channels like Facebook or Instagram.
Fortunately, we’ve developed a simple and effective way for local businesses to maximize the return-on-investment of their marketing budget while providing long-lasting results.
And it doesn’t revolve around social media.
In many cases, you can double the amount of leads and customers you’re getting – just by letting us optimize your website and search engine presence for local clients that are already looking for what you offer.
How do you fire-proof your business so you always have a steady flow of customers?
The answer is Local SEO.
Surprisingly, websites and online profiles can be reverse engineered to show up higher in search engine rankings like Google. By taking advantage of a search engine’s algorithms (which factor in a user’s location when determing revelant search results), you can siginifcantly increase your ranking in results pages for people looking for a business in a specific location.
Local SEO, or Local Search Engine Optimization, is the practice of making websites more amenable to search engines while at the same time maintaining or increasing the value to the website’s end users. It also has an awesome ROI because it’s something we all use every day.
Tons of people are searching for a business like yours, right now!
The results you see when you Google a local business are not based on luck, or some complicated algorithm no one can understand.
While spammy SEO strategies may have worked in the past, SEO results are now based on (a) the value of the web page to the user and (b) how well the content of the page matches up with the keyword they searched for.
That’s why getting local SEO results is all about following best practices to assure search engines that your page has what the searcher wants. It’s about doing many little things well and having great attention to detail.
If your web designer just slapped up a website, or if you aren’t actively improving your local online presence, chances are you could use Local SEO to increase the online traffic you get to your website.
And online traffic will eventually convert into foot traffic.
Imagine what it would be like if you were a business in any one of these local categories and you captured just a fraction of the local SEO traffic. Local SEO can skyrocket your business results by pairing you up with website visitors who are already looking for your exact service.
A Local SEO Strategy Typically Includes:
Site Analysis
We do an internal analysis of your current site to determine if your site is currently lacking in search engine visibility, mobile friendliness, or has poor page load speed.
On-Page SEO
We optimize your current meta tags and website copy for keywords and add Schema Markup (structured data) to your site.
Streamline
We streamline your online brand image between your website and social networking sites.
Competitor Research
We research 4-5 of your closest local competitors to understand what you can do better online.
Analytics
We install Google Analytics and Google Search Console to track results.
Backlink
We set up backlinks or local citations on a regular basis, increasing your online authority.
Report
We deliver a report for ongoing search engine optimization and content marketing efforts.
Keyword Research
We conduct keyword research to discover what terms your business should target and where to place them on your site.
Google My Business Page Health
We analyze the page health of your Google My Business account and optimize for local search results.
Social Media Review
We review your social network sites, then consult on how to optimize your social pages to have the largest impact on search engine results.
And what will all this do for you?
Get you noticed in search engine results for your target terms.
Increase the people who see your site in search engine results, resulting in more traffic to your website.
Attract more qualified visitors, leads, and ultimately better customers for your business.
Grow Your Local Marketing and Sales Pipeline with Local SEO
Do you want to attract more leads and customers to your business without the pain and agony of other digital marketing methods?
Hop on a free strategy call and we’ll explain why Local SEO may be the missing ingredient you’ve been looking for and how Local SEO can help grow your business.