About White Hat Matt

How We Got Started and Where We’re Headed

Our Mission

Drive business growth for our clients by providing sophisticated digital marketing services.

Our Vision

To see 8-10 entrepreneurs or local businesses in Eastern Oregon consistently thriving because of the exposure and interest we create for them.

Our Core Value

Can be summed up in two words: “servant leadership.”

We Got Started by Trying to Solve Our Own Marketing Problems

White Hat Matt started with a guy who was racing triathlons professionally.

Yep, you read that right. That’s me. 

In addition to racing, I was also coaching triathletes and needed to market my business.  I got myself a beautiful website site but wasn’t getting any clients because people visiting my site didn’t really understand the value of what I had to offer or how it differed from anyone else’s.

I learned that having a website won’t do you any good if you don’t know how to market yourself. 

Stepping Up to Professional Content Strategist

After this, a buddy of mine who owns a web design company in Seattle hired me to create web strategies, do SEO, and write copy for his clients. Once I was exposed to marketing channels and techniques like copywriting, SEO, email marketing and content marketing, I was able to implement these strategies on my triathlon website and things began to change.  I still coach and now I have more leads than I know what to do with.

I learned a lot during my agency experience as we were serving large clients and had to be precise and creative at the same time.

Moving Base of Operations to La Grande

I eventually decided to launch my own web design and digital marketing business, with a focus on businesses in Eastern Oregon.  A lot of great businesses in the area lack websites or a strategy to market themselves online, and that’s a big problem.

In 2018, my wife was able to quit her job at EOU and was able to join me full-time.  Honestly, the pay just sucked way too bad at Eastern and we do much better just working from home.

In 2019 we took on our first contractor, Will, who is a long-time friend and running partner.  He comes from a videography and social media background, so he’s a great complement to our team.

Our Goals

We have two major goals at White Hat Matt:  (1) to make sure your site not only looks good, but also gets the exposure, traffic, and engagement that you want, and (2) to help grow the Eastern Oregon economy by implementing sound digital marketing principles.

That’s where the name of our agency comes in.  In the search engine marketing world, “white hat” refers to the use of honest strategies that follow online marketing best practices.  In other words, we want to help clients find you by providing them an experience that offers them value and makes engaging with your business easy.

We also want to make life easier for you by off-loading your content marketing needs onto us.

When You Work With Us You Will:

Be Confident

Your business’s unique needs and branding will direct how we strategize and build out your website and/or marketing activities. We meet with you to make sure we thoroughly understand who you are before we start our marketing strategy.  Our services our 100% tailored to you and your business.

Be Informed

We’ll keep you in the loop on our progress every step of the way. We regularly update you on our design and marketing activities and provide timely responses to your questions.

Have Peace of Mind

Rest easy knowing that everything we do is done ethically, legally and with best practices in mind.

Know What You're Paying For

You’ll know exactly what you’re paying for and when payment is due. Before we begin work, you’ll receive a contract that outlines how our time is spent and how the payment process works.

Get Training

We’ll provide practical, hands-on training on how to use your new website and related software.  We don’t want our services to be a black box. Instead, we work closely alongside our clients and will teach you how to use the tools needed to operate your site.

Be Able to Focus on Your Business

You’ll gain back valuable time that you have (or would have) spent trying to market your product or services without help from an expert.

“I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy… AND help us a ton regarding marketing strategy.”

Don Lowry

Director of Business Development, Jade Facial Systems

Got Marketing Problems?

Reach out for a discovery call and we’ll discuss how we can help.

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