Everyone knows that Facebook marketing (specifically Facebook ads) is a powerful sales and branding channel for ecommerce stores. With great targeting and accurate user data, Facebook is an ecommerce social media powerhouse — but so is Instagram! Instagram is not only about a sleek ‘grammable’...
Being clickable comes with baggage. Journalists and readers alike lament the rise of clickbait headlines, used to entice readers into clicking on a story that’s actually much less interesting than originally promised. The rise of the practice has led to a loss of trust from readers, with people...
Whether you’re a low-level marketing manager or novelist of 30 years, the writing process can be agonizing, especially when you’re writing about something you are passionate about. Copywriting for marketing is no different. It’s hard. Not only are there very specific things that work and...
When we say “online marketing” to small business owners, most respond with, “I’m not that into social media, thanks.” Not quite what we meant, but good to know! While social media marketing is a part of online marketing, it certainly isn’t the entire pie. There are many different aspects of...
Before you start reading this article, let us preemptively state that we know how frustrating learning new web features can be. Some people are all about the latest technology and just love adding new updates to their devices, while others just wish we could still use typewriters, for...
If you’re on this website, chances are you’re looking to up your online marketing game. Whether you’ve already jumped into the digital marketing universe or are reluctantly conceding for the first time that this whole “world wide web” thing appears to be sticking around for a while, you’ve...
Hi guys! Matt Sheeks here. I’m just starting to do some video marketing and I hope you find value in what I have to share. First off, you need to do online marketing for your small business in 2019. Of course, everyone knows that, but let me ask, “how’s that goin’ for ya?” Sometimes a hard dose...
I’ve always said that SEO is a huge deal, and it doesn’t take long as a web designer and digital marketer to understand why. Once you are managing several sites and have a chance to dive into the analytics of a site, a distinct pattern begins to emerge. Even though site owners spend...
Welcome to the second module in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business. Before we go any further in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business, we’re going to have to dispel some common online marketing...
Social media is quickly rising in preeminence in the advertising world. And while there are very viable uses for other advertising platforms (e.g. newspaper, radio, Google pay-per-click, etc), social media in its many forms continues to evolve into a more and more competitive option for small...