What image does the word “creativity” conjure up for you? A musical genius like Mozart pacing around the room, pausing now and then to furiously ink notes onto a sheet of paper? A child wildly spreading and splashing finger paint on an easel (or on the walls, floor,...
One thing all entrepreneurs have in common is that we seek to influence others through our writing. We’re constantly asking ourselves: How can I speak to the needs, drives, and longings of my potential clients? How can I convince people that my products and services will greatly benefit...
Stellar Canine Academy’s dog trainers had plenty of experience with dog obedience training, having worked for other dog training organizations in California. However, this trio of three dog trainers envisioned launching a new venture in the Puget Sound area in Western Washington. They...
Are you as confused as I once was about how to maintain a WordPress website? WordPress can be daunting for the uninitiated. The advantages of WordPress – power, flexibility, and a considerable ecosystem – can also be its downfall when it comes to average and even pro users...
Did you realize that your company photo shoot isn’t just a mundane endeavor – something to be done in order to “check the box”? When it comes to getting high-quality photos for your website, social media, and other marketing campaigns, the stakes are high. A photo...
Marketing is a tool for selling products and services. But like any tool, we can use it for either noble or nefarious purposes. One might think that the test of good marketing is how effective it is in getting people to do what we want them to do. But at White Hat Matt we believe this is a...
WordPress platform is the most popular website builder with over 47% of websites globally running on it As an SME business, you may find yourself pondering the question: how important is a website for my business? Well, the answer is simple: in the digital age we live in, it is essential. ...
Everyone knows that Facebook marketing (specifically Facebook ads) is a powerful sales and branding channel for ecommerce stores. With great targeting and accurate user data, Facebook is an ecommerce social media powerhouse — but so is Instagram! Instagram is not only about a sleek...
Being clickable comes with baggage. Journalists and readers alike lament the rise of clickbait headlines, used to entice readers into clicking on a story that’s actually much less interesting than originally promised. The rise of the practice has led to a loss of trust from readers, with...
Whether you’re a low-level marketing manager or novelist of 30 years, the writing process can be agonizing, especially when you’re writing about something you are passionate about. Copywriting for marketing is no different. It’s hard. Not only are there very specific things that work...