One thing all entrepreneurs have in common is that we seek to influence others through our writing. We’re constantly asking ourselves: How can I speak to the needs, drives, and longings of my potential clients? How can I convince people that my products and services will greatly benefit...
Stellar Canine Academy’s dog trainers had plenty of experience with dog obedience training, having worked for other dog training organizations in California. However, this trio of three dog trainers envisioned launching a new venture in the Puget Sound area in Western Washington. They...
Are you as confused as I once was about how to maintain a WordPress website? WordPress can be daunting for the uninitiated. The advantages of WordPress – power, flexibility, and a considerable ecosystem – can also be its downfall when it comes to average and even pro users...
Did you realize that your company photo shoot isn’t just a mundane endeavor – something to be done in order to “check the box”? When it comes to getting high-quality photos for your website, social media, and other marketing campaigns, the stakes are high. A photo...
I’ve always said that you should use social for show and SEO for dough, and this new infographic originally from Orbit Media Studios confirms it! At least in part. Why is SEO (and pay-per-click, to some extent) preferable to social for most businesses looking to gain visitors...
In module #1 of our course, Digital Marketing Strategies and Tactics to Grow any Small Business, we’re going to take a deep dive into Google My Business and why it is so important for small businesses. We’re going to cover: What is Google My Business Why is Google My Business Worth Your...