White Hat Pay-Per-Click (PPC) Campaigns: The Ethical Way to Make it Rain

Target the exact right audience online that is primed and ready to buy with a Pay-Per-Click campaign completely customized for your business, audience and industry.

Pay Per Click

This Shift in Your Marketing Mentality Makes All the Difference

If you’ve struggled to get enough visitors to your website in the past…

If you have an ecommerce site live, but are not making any sales…

If you are not getting quality leads that are ready to engage with your business…

If you’ve spent loads of time on SEO and content marketing, but know that there is potential to further grow your customer base…

Then keep reading, because you need to understand the difference that a White Hat Matt Pay-Per-Click Campaign can make for your business.

We can make sure you start getting the right kind of visitors to your site or online store in short order.

How do we do this?

We focus on demand fulfillment. 

It’s one thing to convince people that they need what you’re selling (hint: this is what social media is for).

It’s another thing to wave a big flag for the people who are already looking for what you have (hint: this is what PPC is for).

How to Focus on Demand Fulfillment So You Always Attract the Right Type of Website Visitors

If you’re a small to medium-sized business and you want to get your offer in front of more eyeballs, you want to focus on demand fulfillment, not demand generation.

As you can imagine, it’s much, much easier to convince someone to buy from you if…

(a) they already know they have a problem,

(b) they are already looking for a solution, and

(c) they are already typing in keywords that indicate they’re willing to spend money to solve the problem.

In other words, what we do is merely meet the demand for a product/service that’s already there.

It’s amazing to us how many marketers don’t notice this distinction, and try to copy what huge brands do with their marketing instead.

Which inevitably fails.

On the other hand…

We’ve proved our PPC methods in reality by getting 5-figure monthly revenue results and a 75-100x return on ad spend for our clients, month after month.

Our aim is to accomplish something similar for you.

“Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.”

- WordStream, "Using PPC to Build Your Business"

How We Help Drive Business Results with Pay-Per-Click Marketing

Based on battle tested direct-response marketing methods, our Done-For-You PPC Campaigns include the following:


PPC Strategy

A Pay Per Click Campaign Strategy that targets your ideal customer, creates tantalizing ads, and maximizes your budget by picking just the right blend of keywords.

PPC Strategy Deliverables:

  • PPC Objectives
  • Keyword Research and Selection
  • Create Negative keyword lists
  • Ad Copywriting
  • Campaign Set-Up within Google Ads, Microsoft Ads, or LinkedIn Ads
  • Create Bids, Bid Strategies, and Overall Budget
  • Location Targeting
  • Demographic or Affinity Group Targeting
  • Install Conversion Tracking Code/Scripts
  • Client Review Meeting


Optional: Landing Page Creation

Landing Page Creation to persuasively communicate the benefits and deliverables of your product/service to your target market.

  • Copywriting Research and Interviews
  • Landing Page Copywriting
  • Keyword Optimization
  • Landing Page Design
  • Landing Page Integration and Launch

Monthly PPC Campaign

An Ongoing, Monthly PPC Campaign that makes the most of your ad budget, adapts to an ever-changing environment, maximizes your conversion rate and minimizes your cost per conversion.

PPC Monthly Campaign Deliverables:

  • Modify Ad Copy
  • Add/Subtract Keywords
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements such as targeting, conversion tracking, ad extensions, ad groups, etc.
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation
  • Includes Shopping Ads, If Needed (Google or Microsoft)

Optional: Landing Page Creation

Landing Page Creation to persuasively communicate the benefits and deliverables of your product/service to your target market.

  • Copywriting Research and Interviews
  • Landing Page Copywriting
  • Keyword Optimization
  • Landing Page Design
  • Landing Page Integration and Launch

Case Study

How Stellar Canine Academy launched a business from scratch and built to five-figures monthly revenue instantly.

Stellar Canine Academy’s dog trainers had plenty of experience with dog obedience training, having worked for other dog training organizations in California.  However, this trio of three dog trainers had a vision to launch a new venture in the Puget Sound area in Western Washington.

They registered as an LLC, got a logo designed, and shipped their entire lives up to the Seattle area.

There was only one thing they lacked…


Fortunately, we were able to devise a strategy for Stellar Canine using our pay-per-click skills, so the trainers would be able to completely fill their calendar each month with dog training clients.

The results were astonishing as we were able to flip a switch in Google Ads and Microsoft Ads, driving tons of good prospective customers to their website and easily filling their pipeline.

But it gets better, because the website actually outperformed our expectations by quite a bit.  In fact, we were seeing conversion rates of 12-15% from cold traffic to lead each month.  This meant that we had to spend much less on PPC ads to get the right amount of traffic to the website, which drastically reduced Stellar’s advertising budget while still keeping them flush with leads.

Pay Per Click Results*

Our industry-leading marketing results allow our clients to worry less about where the next client will come from and instead provide an excellent customer experience for both human and dog!

Visitor to lead conversion rate


Return on Ad Spend

Approximately 100-150x

Cost Per Conversion

$7.50 to $20

* All PPC results are approximations based on an aggregate of 6 months of PPC analytics data.

ppc agency oregon

Shortcut Business Growth, Eliminate Mediocrity in Your Sales Performance and Transform Your Business Overnight.

Do you have a great product or service, but it just doesn’t get in front of enough eyeballs?  If this is all that is holding you back, we can completely transform your business by finding leads that are red-hot and are looking for exactly what you offer. Book your free PPC strategy call with Matt by clicking the button below.

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