There are a few right ways and a million wrong ways to market your business on social media.
Whether or not you’re a fan of Instagram or Facebook, you’re surely aware that social platforms aren’t going away any time soon. In fact, social media can be a powerful marketing tool if you know how to tap into its potential. The reality is that marketing your business via social media isn’t as simple as slapping up a photo with a caption and clicking the post button.
You need to know how to find the right audience and determine how to get them to take the desired action.
For all the goofy memes floating around on social medial, the ins and outs of social media marketing are actually quite sophisticated and difficult to navigate. In fact, Facebook makes it easy for the uninitiated to pour significant amounts of cash into boosting posts and launching ad campaigns, leaving users with lighter wallets and no sales.
We understand how to leverage social media to market your business.
Messaging, voice and branding all come into play when it comes to the image you project on social channels, and our copywriting and strategizing skills make us uniquely positioned to best communicate your offerings to the right audience.
Equally important, we know when not to use social media. It’s just not profitable for everyone.
To be honest, most people are far too apt to put social media in a box marked “Facebook, Instagram, LinkedIn and Twitter.” While we typically recommend platforms like Facebook, LinkedIn and Pinterest, in reality, social media is a much broader topic than just these platforms. In fact, social components exist on other websites and apps (think Youtube, Quora, or forums in your industry) that may be more fitting for your business.
We understand how to leverage social media to market your business.
Messaging, voice and branding all come into play when it comes to the image you project on social channels, and our copywriting and strategizing skills make us uniquely positioned to best communicate your offerings to the right audience.
Equally important, we know when not to use social media. It’s just not profitable for everyone.
To be honest, most people are far too apt to put social media in a box marked “Facebook, Instagram, LinkedIn and Twitter.” While we typically recommend platforms like Facebook, LinkedIn and Pinterest, in reality, social media is a much broader topic than just these platforms. In fact, social components exist on other websites and apps (think Youtube, Quora, or forums in your industry) that may be more fitting for your business.
We all know how easy it is to waste time on social media. Don’t let it waste your money, either.
If we determine that social media marketing would be a good move for your business, you’ll get:
A Social Media Marketing Strategy that identifies where your potential customers like to “hang out” online and the best way to generate leads from each channel, whether it be through content marketing or paid advertising.
Unique posts to social media channels that best reach your target audience. We craft engaging content that reflects your messaging and invites users to interact with your business in a way that leads to sales.
Inclusion of social media data into your analytics report.
Custom graphics that add value to your online presence and attract users to your brand.
Integration of your social profiles to your email campaign and website design.
Ready to Get Social?
Give us a call and we’ll discuss how a custom social media strategy can help you attract new leads and stay engaged with your loyal customer base.