One thing all entrepreneurs have in common is that we seek to influence others through our writing. We’re constantly asking ourselves: How can I speak to the needs, drives, and longings of my potential clients? How can I convince people that my products and services will greatly benefit...
Whether you’re a low-level marketing manager or novelist of 30 years, the writing process can be agonizing, especially when you’re writing about something you are passionate about. Copywriting for marketing is no different. It’s hard. Not only are there very specific things that work...
Welcome to the second module in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business. Before we go any further in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business, we’re going to have to dispel some common online marketing...