What image does the word “creativity” conjure up for you? A musical genius like Mozart pacing around the room, pausing now and then to furiously ink notes onto a sheet of paper? A child wildly spreading and splashing finger paint on an easel (or on the walls, floor,...
One thing all entrepreneurs have in common is that we seek to influence others through our writing. We’re constantly asking ourselves: How can I speak to the needs, drives, and longings of my potential clients? How can I convince people that my products and services will greatly benefit...
Marketing is a tool for selling products and services. But like any tool, we can use it for either noble or nefarious purposes. One might think that the test of good marketing is how effective it is in getting people to do what we want them to do. But at White Hat Matt we believe this is a...
Being clickable comes with baggage. Journalists and readers alike lament the rise of clickbait headlines, used to entice readers into clicking on a story that’s actually much less interesting than originally promised. The rise of the practice has led to a loss of trust from readers, with...
Whether you’re a low-level marketing manager or novelist of 30 years, the writing process can be agonizing, especially when you’re writing about something you are passionate about. Copywriting for marketing is no different. It’s hard. Not only are there very specific things that work...
If you’re on this website, chances are you’re looking to up your online marketing game. Whether you’ve already jumped into the digital marketing universe or are reluctantly conceding for the first time that this whole “world wide web” thing appears to be sticking around for a while, you’ve...
Hi guys! Matt Sheeks here. I’m just starting to do some video marketing and I hope you find value in what I have to share. First off, you need to do online marketing for your small business in 2019. Of course, everyone knows that, but let me ask, “how’s that goin’ for ya?” ...
Welcome to the second module in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business. Before we go any further in our course, Digital Marketing Strategies and Tactics to Grow Any Small Business, we’re going to have to dispel some common online marketing...