Being clickable comes with baggage. Journalists and readers alike lament the rise of clickbait headlines, used to entice readers into clicking on a story that’s actually much less interesting than originally promised. The rise of the practice has led to a loss of trust from readers, with...
When we say “online marketing” to small business owners, most respond with, “I’m not that into social media, thanks.” Not quite what we meant, but good to know! While social media marketing is a part of online marketing, it certainly isn’t the entire pie. There are many different...