Marketing is a tool for selling products and services. But like any tool, we can use it for either noble or nefarious purposes. One might think that the test of good marketing is how effective it is in getting people to do what we want them to do. But at White Hat Matt we believe this is a...
Being clickable comes with baggage. Journalists and readers alike lament the rise of clickbait headlines, used to entice readers into clicking on a story that’s actually much less interesting than originally promised. The rise of the practice has led to a loss of trust from readers, with...
Whether you’re a low-level marketing manager or novelist of 30 years, the writing process can be agonizing, especially when you’re writing about something you are passionate about. Copywriting for marketing is no different. It’s hard. Not only are there very specific things that work...
If you’re on this website, chances are you’re looking to up your online marketing game. Whether you’ve already jumped into the digital marketing universe or are reluctantly conceding for the first time that this whole “world wide web” thing appears to be sticking around for a while, you’ve...