Lucent Medical is the creator of medical device tracking technology which uses electromagnetic tracking technology. Lucent struck it big with their permanent rare earth magnet technology which was licensed to Bard Technologies. This technology drastically cut down on the time, expense, and risk associated with PICC placement and verification.
One of my first copywriting projects was of course one of my own sites! I really wanted to communicate my strength, which is helping people get fast and setting personal bests. I used the PASTOR copywriting framework to help me think about how to structure the copy, and I think it worked out really well.
Washington Rock Quarries had three challenges they wanted to address with their website redesign. They wanted (1) more exposure to local residential customers, (2) to make the purchasing and ordering process easier, and (3) to increase website conversions.
This B and B owner had already created her website using Wix, but was frustrated with her traffic and was not showing up in search results. We started with a local SEO audit according to Neil Patel’s recommendations, including keyword analysis, competitor research and a health checkup on her social media accounts.
Mark Schaefer is a professional magician located in the Seattle area. Mark needed to invest in a new website because he was losing gigs to other magicians that had websites where prospective clients were able to investigate the magician’s skill set.