Washington Rock QuarriesConstruction Materials SEO and Copywriting
Concise, Compelling Copy
Washington Rock Quarries had three challenges they wanted to address with their website redesign. They wanted (1) more exposure to local residential customers, (2) to make the purchasing and ordering process easier, and (3) to increase website conversions. I was involved in (1) and (3) – With an in-depth marketing strategy, we were able to find many areas of low hanging fruit in search engine results for residential clients. In addition, our conversion strategy was implemented to increase phone calls to the Washington Rock Quarries business phone line, or to fill out a lead-capture form.
Finally, I helped polish up several pages of copy for Washington Rock’s service pages, and also worked with the client to create their homepage copy. The end product is super informative, yet concise and compelling copy for a local commodity supplier.
Project Completion Date
January 1, 2017
From the Client
Our website has received increased traffic. In the two months since it was published, we’ve received dozens of phone calls, over 30 form submissions per month from potential customers, and about 1,000 new sessions per month. Sixty percent of our website traffic has come from organic searches, which is incredible.
We have acquired new clients, including large commercial clients, after they found our products through Google. I couldn’t be happier about how much the website has increased business. The president of our company feels that the website has already paid for itself (making me look really good as the project manager).
Get a Site Like This
Looking for expertly-written copy that captures the attention of your customers and leads to more sales? Book a discovery call with Matt so we can learn the needs of your business.