Historic Sumpter

Nonprofit Website Design, SEO, Graphic Design, and Copywriting

Educational, Visually-Rich Nonprofit


The Friends of the Sumpter Dredge are an enthusiastic group of individuals dedicated to preserving and restoring the Sumpter Valley Gold Dredge.  They also provide educational and interpretive experiences highlighting the history of the dredge and gold mining in the Sumpter area of the Blue Mountains.

As a non-profit organization, the Friends of the Dredge wanted to both highlight the dredge itself and promote their organization with their new website, now located at www.historicsumpter.com.  In addition, the Friends of the Dredge wanted to feature other recreation opportunities and historic sites throughout the area.

Increasing visits to the The Sumpter Valley Dredge Heritage Area, advancing donor membership to the Friends of the Dredge, and providing visitor information and increasing recreation and tourism to the Sumpter area are all large feats in themselves. With several objectives inherent in the project, the content strategy and wireframes were critical to the success of www.historicsumpter.com.

Fortunately, the Friends were able to provide a wealth of visual and written assets at the beginning of the project.  As a bonafide historical destination, much had already been written about the Sumpter Dredge. In addition, the Friends of the Dredge had done an excellent job preserving and collecting a massive amount of images, including digital copies of the dredge being built in the 1930s!  As I looked through the impressiveness of the content provided to me, I knew that the history of Sumpter was something that had to be shared online.

Project Completion Date

April 10, 2018


Sumpter, OR

Skills Needed

SEO, Copywriting, Local SEO, Web Design, Graphic Design, WordPress

Tech Stack


Unique Requirements

Search Engine-Friendly Content

Now, the only hard part was going to be organizing the content, making it amenable for the web, and gearing it towards historicsumpter.com’s target audience.  Fortunately, the Friends gave me full creative reign over the project, allowing me not only to design the site, but also to write the vast majority of the content.

Logo Design

The Friends of the Dredge had a logo, but it was not web-friendly.  We designed a simple text logo to use on the site as a clear identifier for visitors.  The result is a design that captures the approachable, historic nature of the organization.

Thorough Research

Through excellent planning and sticking exactly to the core process espoused at MattSheeks.com, The Friends of the Dredge and I were able to create a website that is not only extremely visually pleasing, but is also incredibly functional and informative.

Results: Historicsumpter.com ranks for several high-volume keywords related to Sumpter, Oregon, and it’s attractions. This brings in 1,000 visitors to the site per month on average.

From the Client

White Hat Matt was resourced to develop a web site from scratch for our 501-c3 business. Matt was very accommodating in getting our startup site operating while appealing to our ignorance of such a venture. Listening to our needs and proving solutions were “spot on.” Couldn’t be more pleased!

- Robert Armbruster

Board of Directors, Friends of the Sumpter Dredge

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