Mark Schaefer is a professional magician located in the Seattle area. Mark needed to invest in a new website because he was losing gigs to other magicians that had websites where prospective clients were able to investigate the magician’s skill set.
I had the privilege to write the copy for his homepage as well as his service pages. I’m really proud of a couple of the headlines I came up with on this one. For the homepage the headline I landed on, “More than Entertainment – An Experience,” which I believe this captures the unique value Mark provides as an entertainer. Instead of a bland titling of the reviews page, I used the headline, “Others Who Have Experienced the Magic.” It’s the small touches like these that lead to a successful project and a website that now generates leads for Mark and lands him more gigs.