SEO for the Rest of Us

Is your local business website like a deserted island?

Many websites may look appealing. They may have good content. They may be exactly what your customer is looking for. But...there is no way to get there!

That is, they have no traffic from other sources, whether that be from search engines, social media, or plain old word of mouth.

We've all been there before: We make a search query in Google to find a good pizza joint, a reputable auto mechanic, or even to find the website of a business we previously visited because we are finally ready to make a purchase.

But did you know that there is a practice of making websites more amenable to search engines while at the same time maintaining or increasing the value to the website's end users?

This is what Local Search Engine Optimization is all about.

Let’s be clear about one thing:

SEO is not a pay for placement system.

SEO results are based on the value of the webpage to the user and how well the content of the page matches the keyword they type into the search engine.

That’s why getting local SEO results is all about following best practices and guidelines to tell the search engines that your page has what the searcher wants. It’s about doing many little things well and having great attention to detail.

The video to the left does a nice job at explaining the difference between organic and paid listings.

Search Engines We Do SEO For

Searches performed in Google account for approximately 75% of all search engine traffic when considering desktop and mobile search. Because Google has a higher percentage of mobile searches than any other search engine, and given that users will often make searches that correlate with a higher “buyer intent” on their mobile device, this makes it vitally important to consider Google search as a local business. 
While Google holds the lion’s share of searches performed in total, many desktop users perform their searches in Bing.  When on a desktop or other home computer, Bing and Bing associate search engines (Yahoo, AOL) account for 33% of all searches.  In addition, desktop web users are much more likely to make a purchase than users on a smartphone. While Google gets the majority of SEO attention, it would be foolish to ignore optimizing your site and making it accessible to Bing. 
Google Maps is contained within a separate app, and SEO for Google Maps is oftentimes considered a separate genre from Google.  The increase in features available in maps makes it possible for many users to find all the information they need within the Google Maps application.  Google Maps users are not only looking for directions and navigation with the map feature, they are also checking traffic and drive time conditions, checking gas prices, finding restaurant menus, reading reviews and checking business hours.  The importance of appearing in Google Maps should be evident for most local businesses and optimizing both your site and Google My Business page for Google Maps should be considered “low-hanging fruit.”
Your profile or business page can also be optimized for nearly any other site with a search feature.  LinkedIn, Youtube, as well as lesser known sites within your niche, can oftentimes be optimized for search results.

 

Because SEO is merit-based, we can’t guarantee results, but you can verify our approach by reading our Local SEO Case Studies to see how we got results for others.

Get Started

Search Engine Optimization, in comparison to traditional advertising methods, has an incredibly high return on investment. The sooner you get started, the sooner you will start seeing results. SEO does take time, but in many cases the results can last for years with minimal maintenance.

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What You Get

Site Analysis

Internal analysis your current site to determine if your site is currently lacking in search engine visibility, mobile friendliness, or has poor page load speed.

Competitor Research

Research 3-4 of your closest local competitors to understand what you can do better online.

Keyword Research

Conduct keyword research to discover what terms your business should target and where to place them on your site.

Optimization

Optimize your current meta tags and website copy for keywords

Social Media Review

Review of your social network sites, then consult on how to optimize your social pages to have the largest impact on search engine results.

Google Plus Page Health

Analyze the page health of your Google Plus account and optimize for local search results.

Streamline

Streamline your online brand image between your website and social networking sites.

Backlink

Set-up 3-4 backlinks or local citations, increasing your online authority.

Analytics

Install Google Analytics and Google Search Console to track results

Report

We deliver a report for ongoing search engine optimization and content marketing efforts.

Ongoing Support

Provide the option for ongoing consulting services to help you to continue climbing the search engine rankings!

What Will All This Do For You?

(1)    It will help you get noticed in search engine results for your target terms.

(2)    More people will see your website in search engine results, resulting in more traffic to your website

(3)    As long as you have good content on your site, more traffic will result in more interest, exposure, leads, and ultimately customers for your business.

Why Not Get Started Today?

Invest in your SEO efforts to get more traffic, more engagement, and more business.

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