SEO for the Rest of Us
Is your local business website like a deserted island?
Many websites may look appealing. They may have good content. They may be exactly what your customer is looking for. But...there is no way to get there!
That is, they have no traffic from other sources, whether that be from search engines, social media, or plain old word of mouth.
We've all been there before: We make a search query in Google to find a good pizza joint, a reputable auto mechanic, or even to find the website of a business we previously visited because we are finally ready to make a purchase.
But did you know that there is a practice of making websites more amenable to search engines while at the same time maintaining or increasing the value to the website's end users?
This is what Local Search Engine Optimization is all about.
Let’s be clear about one thing:
SEO is not a pay for placement system.
SEO results are based on the value of the webpage to the user and how well the content of the page matches the keyword they type into the search engine.
That’s why getting local SEO results is all about following best practices and guidelines to tell the search engines that your page has what the searcher wants. It’s about doing many little things well and having great attention to detail.
The video to the left does a nice job at explaining the difference between organic and paid listings.
Search Engines We Do SEO For
Because SEO is merit-based, we can’t guarantee results, but you can verify our approach by reading our Local SEO Case Studies to see how we got results for others.
Search Engine Optimization, in comparison to traditional advertising methods, has an incredibly high return on investment. The sooner you get started, the sooner you will start seeing results. SEO does take time, but in many cases the results can last for years with minimal maintenance.
What You Get
Internal analysis your current site to determine if your site is currently lacking in search engine visibility, mobile friendliness, or has poor page load speed.
Research 4-5 of your closest local competitors to understand what you can do better online.
Conduct keyword research to discover what terms your business should target and where to place them on your site.
Optimize your current meta tags and website copy for keywords
Review of your social network sites, then consult on how to optimize your social pages to have the largest impact on search engine results.
Analyze the page health of your Google Plus account and optimize for local search results.
Streamline your online brand image between your website and social networking sites.
Set-up 3-4 backlinks or local citations, increasing your online authority.
Install Google Analytics and Google Search Console to track results
We deliver a report for ongoing search engine optimization and content marketing efforts.
Provide the option for ongoing consulting services to help you to continue climbing the search engine rankings!
What Will All This Do For You?
(1) It will help you get noticed in search engine results for your target terms.
(2) More people will see your website in search engine results, resulting in more traffic to your website
(3) As long as you have good content on your site, more traffic will result in more interest, exposure, leads, and ultimately customers for your business.