Marketing Proposal for
Wolfman’s Canines

Objective

Wolfman’s Canines is maturing in their journey as evidence-based dog trainers, and as such has big plans to grow their dog training business in quality and quantity while also relocating to the Central Ohio area.

During the discovery process White Hat Matt helped develop the following marketing objectives for the Wolfman’s Canines:

  1. Drive qualified traffic to a sales page/website which contains a full sales argument, the Wolfman’s Unique Value Proposition and process, and ways to get in touch with Walter and Hannah.
  2. Increase sales qualified lead conversions via contact form submissions, call, or social direct message.
  3. Capture email addresses for ongoing content marketing to visitors in the consideration/evaluation stage.
  4. Market to consideration/evaluation stage leads with email marketing, helping them move through the buyer’s journey at their own pace.
  5. Create the marketing funnel in a way that results from each channel can be easily tracked using various analytics tools.

White Hat Matt is up to the task of writing persuasive content in Wolfman’s brand voice, designing a new landing page/micro site, developing the site in WordPress (or use the existing Squarespace site) so that updates can be made easily.  After this, White Hat Matt will launch a marketing campaign focused on pay-per-click in order to cherry pick the best and most qualified traffic to the landing page.

Once this phase is complete, we will revisit the performance of the campaign to determine what additional marketing strategies and tactics need to be put into place.

Packages

Landing Page & PPC Campaign

with Ad Platform Setup

Content Strategy

  • Copywriting Interviews
  • Objectives
  • Messaging and Voice
  • Persona Development
  • Competitor Research
  • SEO & PPC Keyword Research
  • Content Types
  • Conversion Goals
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup

Copywriting

  • Landing Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting

Design

  • Landing Page
  • Contact Page
  • Thank You Page
  • Service/Generic Page Template

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration

Ongoing PPC Campaign

  • Modify Ad Copy
  • Add/Subtract Keywords Each Month
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation

Investment

$8,000 + $450/mo.

Investment (Squarespace Option - excludes development)

$7,500 + $450/mo.

Landing Page, PPC Campaign & Organic Social

with Ad Platform Setup

Content Strategy

  • Copywriting Interviews
  • Objectives
  • Messaging and Voice
  • Persona Development
  • Competitor Research
  • SEO & PPC Keyword Research
  • Content Types
  • Conversion Goals
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup
  • CRM Integration
  • Content Marketing Strategy
  • Editorial Calendar

Copywriting

  • Landing Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting

Design

  • Landing Page
  • Contact Page
  • Thank You Page
  • Service/Generic Page Template

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration
  • Social Media Integration

Ongoing PPC Campaign

  • Modify Ad Copy
  • Create or Modify Social Ads
  • Add/Subtract Keywords Each Month
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation

Ongoing Social Media

  • Social media copywriting and content curation
  • Post to 3 platforms, 5x/month (5 unique posts, up to 15 posts total)
  • Light video editing for social media posts
  • Light graphic design for social media posts
  • Monthly social media profile optimization
  • Monthly updates to publishing schedule/editorial calendar
  • Monthly 45-minute creative session

Investment

$8,250 + $850/mo.

Landing Page, PPC Campaign, Organic Social, Local SEO and Email Marketing

with Ad Platform Setup

Content Strategy

  • Copywriting Interviews
  • Objectives
  • Messaging and Voice
  • Persona Development
  • Competitor Research
  • SEO & PPC Keyword Research
  • Content Types
  • Conversion Goals
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup
  • Content Marketing Strategy
  • Editorial Calendar

Copywriting

  • Landing Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting

Design

  • Landing Page
  • Contact Page
  • Thank You Page
  • Service/Generic Page Template

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration
  • Social Media Integration

Ongoing PPC Campaign

  • Modify Ad Copy
  • Add/Subtract Keywords Each Month
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation

Ongoing Local SEO Campaign

  • Create 1-2 new local citations/month
  • Expand or modify 1-2 local citations or backlinks/month
  • Intiate review requests
  • Respond to reviews and provide reputation management
  • Expand custom analytics report with SEO data
  • Add schema structured data to existing website
  • Automated rankings report

Ongoing Social Media

  • Social media copywriting and content curation
  • Post to 3 platforms, 5x/month (5 unique posts, up to 15 posts total)
  • Light video editing for social media posts
  • Light graphic design for social media posts
  • Monthly social media profile optimization
  • Monthly updates to publishing schedule/editorial calendar
  • Monthly 45-minute creative session

Ongoing Email Marketing & Marketing Automation

  • Email copywriting and content curation
  • Create emails 3x/month (includes marketing automation emails)
  • Email template design
  • Light graphic design or photo editing for emails
  • Monthly 45 minute creative session

Investment

$8,500 + $1,350/mo.

Extras

Dog Training Whitepaper

Written Guide, Optin, and Email Nurture Sequence

Research

  • Copywriting Interviews
  • Competitor article research
  • Audience Research
  • Forums and Groups research

Copywriting

  • Buyer’s Guide Copywriting
  • 5-8 part Email Sequence Copywriting
  • Thank You Page Copywriting
  • Optin Copywriting

Design

  • PDF or web article format design
  • Optin Design
  • Duplicate existing thank you page, upload new content.

Web Development

  • Optin Integration
  • Import emails into email marketing/marketing automation software

Investment

$5,000

Marketing Automation and Sales Follow-Up Subscription

using White Hat CRM

Features

  • CRM
  • Live Chat
  • Appointment Scheduling
  • Email Marketing
  • Social Posting
  • Voice Calling
  • SMS Marketing
  • Two-Way Text
  • Survey Builder
  • Form Builder
  • Invoicing
  • Receive Stripe Payments
  • Google My Business Integration
  • Messenger Integration
  • Email and Ticket Support

Replaces tools like Hubspot, Mailchimp, Buffer, Simple Texting, RingCentral, and Calendly.

Included

  • 2 Local Phone Numbers
  • 5000 Emails/Mo.
  • 1000 SMS/Mo.
  • 500 Voice Minutes/Mo.
  • Unlimited Users
  • Unlimited CRM Records
  • 90 minute onboarding meeting

Investment

$227/mo.

SQL Follow-Up Sequence

with email marketing software setup/integration

Copywriting

  • 4-5 email copywriting
  • 2-3 SMS copywriting

Design

  • Email Template Design

Development

  • Import emails into email marketing tool
  • Automation setup

Investment

$675

Timeline

Content Strategy

3 weeks
Early August to late August

Copywriting

3 weeks
Late August thru Mid-September

Design

3 weeks
Mid September thru Early October

Web Development

1 week
Launch mid October

Who We Are

Jessica Sheeks

Jessica Sheeks

Copywriter and Graphic Design

Matthew Sheeks

Matthew Sheeks

CEO, SEO Copywriter, Web Design and Development

Will Bowman

Will Bowman

Creative Director, Funnel Hacker, and Resident Hippie-Creative Type

Have
Questions?

Contact Us
See about

Our Clients

Kristen Lee

Stellar Canine Academy

Matt is awesome! He did our gorgeous website, manages our ads for us, and gave us an easy to use CRM to keep track of client info and correspondence. He’s easy to work with and always responsive and he got everything done for us in a timely manner. We would absolutely recommend Matt to anyone and love working with him!

Carlos Marron

Valice Skin Care

I have had a great experience working with Matt and Jessica on various projects from SEO keyword analysis, SEO content writing as well as work with social media platforms. They are very diligent and work hard to help you get to where you want to be; they make the process easy and straight forward. If you are looking for a trusted team I would highly recommend their company.

Donald Lowry

Jade Facial Systems

Couldn’t be happier and the compliments on my site don’t stop!!

I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy. He was super patient with our changing timelines but also fast to make things happen! His support and broad skill set made him such a great partner to work with. He was able to learn and incorporate a variety of software connections AND help us a ton regarding marketing strategy. At Jade Facial Systems we HIGHLY recommend White Hat Matt for web projects of any scope.

Shannon Morgan

Apex Canine Training

I had a great experience working with Matt and his team! They really listened to what I needed, and gave me a great website and great support for the site and all of the accompanying things I’d never have known to ask for. Throughout the process of website and SEO development, they’ve been punctual and always available when I had questions or needed help. Compared to others I spoke to at this price point and higher, Matt and company offered and delivered so much more. I highly recommend them!

Next Steps

Accept the Proposal

or discuss desired changes with Matt.

Sign the Contract

The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice

Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting

Please select the web design phase meeting on my calendar.

schedule kickoff

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