4 Feathers Wooden Creations

John Weaver crafts beautiful, unique wood burned artwork (an artform known as pyrography) and wood carvings out of his workshop in rural Eastern Oregon. After trying to sell his artwork locally with limited success, he began to consider how to market and sell his product nationwide.

When John and his wife, Vicki, reached out to us for a custom website for their business, 4 Feathers Wooden Creations, we were excited to take on the challenge of designing a site that would attract customers for this niche market.

The principal objective of the site design was to showcase John’s artwork, so we went with a minimalistic approach that reflects his rustic aesthetic. Likewise, we wrote copy that was succinct but descriptive, as we felt that the artwork should speak for itself. We collaborated with John on the About Page copy so that his artist’s statement would be true to his voice and personality, but still well-written and clearly communicated.

Additionally, John had already created a sign for his workshop with a lovely logo, but needed a digital version for the website. Using his signage as inspiration, we created a beautiful custom logo that works very well on the website and can also be used for printed materials.

Because the goal of the website is to sell products online, the site needed a storefront. We opted for a user-friendly e-commerce platform that John and Vicki can update themselves as more products become available for sale, and that will streamline the purchasing process for customers.

Attracting buyers to the site presented a challenge, as John currently has a very small customer base. We performed extensive SEO and competitor research to create a strategy that would help the site to outperform those of similar artists.

We thoroughly enjoyed working with the Weavers and are extremely pleased with the results of both the website and logo, and are excited for John and Vicki to grow their business through online sales.

The Altitude Project

The ALTITUDE Project is a Christian running camp in Mammoth Lakes, California designed to help collegiate distance runners excel in competitive running and Christian living, and establish meaningful and lasting friendships among athletes and coaches nationwide.

The ALTITUDE Project is a fantastic resource; I had the pleasure of attending the camp in 2008 and was a counselor in 2010.  Sadly, their previous website did not exude the same quality that the camp has come to be known for. It was outdated and operating on old technology, to say the least.  After receiving multiple (negative) comments from campers at the 2017 ALTITUDE Project, the Board of Directors decided it was time for a change.

I had the pleasure of designing the entire site as well as write the homepage copy.  As you can probably guess, signing up for a 2 week long camp in a location you’ve never been to, with a bunch of people you’ve never met, is a big commitment.  That’s why we needed to provide a ton of relevant content about ALTITUDE Project so prospective campers could make an informed decision if ALTITUDE Project would be right for them.  This was by no means a small project.

The end result is a site with longer static pages absolutely loaded with images of camp and quality written content.  Our goal was to really sell the experience of ALTITUDE Project (while being genuine!) as well as get deep into the nitty gritty details needed for someone to complete their registration and make travel arrangements.  We were able to do all of this while also keeping a bright, playful aesthetic that would appeal to a younger audience.

2018 will be a rebuilding year for The ALTITUDE Project, and I’m excited for how the website will help build the camp back up to the level of its former glory days and beyond.

Historic Sumpter

The Friends of the Sumpter Dredge are an enthusiastic group of individuals dedicated to preserving and restoring the Sumpter Valley Gold Dredge.  They also provide educational and interpretive experiences highlighting the history of the dredge and gold mining in the Sumpter area of the Blue Mountains.

As a non-profit organization, the Friends of the Dredge wanted to both highlight the dredge itself and promote their organization with their new website, now located at www.historicsumpter.com.  In addition, the Friends of the Dredge wanted to feature other recreation opportunities and historic sites throughout the area.

Increasing visits to the The Sumpter Valley Dredge Heritage Area, advancing donor membership to the Friends of the Dredge, and providing visitor information and increasing recreation and tourism to the Sumpter area are all large feats in themselves. With several objectives inherent in the project, the content strategy and wireframes were critical to the success of www.historicsumpter.com.

Fortunately, the Friends were able to provide a wealth of visual and written assets at the beginning of the project.  As a bonafide historical destination, much had already been written about the Sumpter Dredge. In addition, the Friends of the Dredge had done an excellent job preserving and collecting a massive amount of images, including digital copies of the dredge being built in the 1930s!  As I looked through the impressiveness of the content provided to me, I knew that the history of Sumpter was something that had to be shared online.

Now, the only hard part was going to be organizing the content, making it amenable for the web, and gearing it towards historicsumpter.com’s target audience.  Fortunately, the Friends gave me full creative reign over the project, allowing me not only to design the site, but also to write the vast majority of the content.

Through excellent planning and sticking exactly to the core process espoused at MattSheeks.com, The Friends of the Dredge and I were able to create a website that is not only extremely visually pleasing, but is also incredibly functional and informative.

Now all that’s left is to continue promoting the website so that the Sumpter area can get the attention it deserves!

Results:  Despite being a newly launched site, www.historicsumpter.com is already ranking for several high-volume keywords related to Sumpter, Oregon, and it’s attractions.

Medical Device Copywriting

health care copywriting project

Lucent Medical is the creator of medical device tracking technology which uses electromagnetic tracking technology.  Lucent struck it big with their permanent rare earth magnet technology which was licensed to Bard Technologies.  This technology drastically cut down on the time, expense, and risk associated with PICC placement and verification.

The goal with their new site is to attract new medical companies to license their electromagnetic technology.  I wrote the copy for each page as well as refined their case studies.

Heide and Cook Mechanical Engineering

Heide and Cook is a Hawaii based building maintenance and HVAC company.  They have a massive breadth of services, from HVAC, to elevator maintenance, to fire protection services.  I developed their website marketing plan, wrote the homepage and several of their high priority pages, then coached them on how to construct the rest of their copy.  Heide and Cook was very receptive to my ideas which resulted in an outstanding end product.

Tritheos Coaching

One of my first copywriting projects was of course one of my own sites! I really wanted to communicate my strength, which is helping people get fast and setting personal bests. I used the PASTOR copywriting framework to help me think about how to structure the copy, and I think it worked out really well. Do you agree? Check out http://tritheos.com.

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Mark Schaefer Magic

Mark Schaefer is a professional magician located in the Seattle area.  Mark needed to invest in a new website because he was losing gigs to other magicians that had websites where prospective clients were able to investigate the magician’s skill set.

I had the privilege to write the copy for his homepage as well as his service pages.  I’m really proud of a couple of the headlines I came up with on this one.  For the homepage the headline I landed on, “More than Entertainment – An Experience,” which I believe this captures the unique value Mark provides as an entertainer.   Instead of a bland titling of the reviews page, I used the headline, “Others Who Have Experienced the Magic.”  It’s the small touches like these that lead to a successful project and a website that now generates leads for Mark and lands him more gigs.