Thai Fresh Gardens and Sushi

Thai Fresh Gardens and Sushi opened its doors in early 2018, offering provincial Thai cuisine along with fresh and attractive sushi plates. Their goal is to provide authentic Thai food unlike anything Eastern Oregonians have ever experienced, and they seem to be succeeding.  Thai Fresh’s food gets rave reviews.

Thai Fresh needed to get the word out about their newly opened restaurant and they are currently facing several challenges that we are seeking to solve through digital marketing.  The first challenge is that Thai Fresh is competing against long-established restaurants that are local standbys. This means, for one, that Thai Fresh gets less repeat customers and referrals simply because they haven’t been around as long.  Also, the other restaurants in town have had longer to build up a greater quantity of reviews online, which is a big local SEO ranking factor.

The second challenge is that they are located in the basement of a small, boutique mall called The La Grande Marketplace.  This means that few people driving through La Grande will be aware of the restaurant’s existence. Because of these challenges, Thai Fresh has come to rely on their online presence in order to draw new customers into the restaurant.

Our first order of business was to launch a new landing page for Thai Fresh at www.thaifreshgardens.com.  We started with a basic landing page and have gradually built out the website to include much more information.  We wanted website visitors to be able to find the information they wanted quickly, so we made it really easy to find the restaurant menus, call the restaurant, and order ahead.

Our strategy was to balance functionality, SEO goals, and mobile experience with Thai Fresh’s aesthetics and design goals.  The end product is a website we feel is superior to 99% of restaurant websites in Eastern Oregon in overall performance.

Mobile Friendly WordPress Web Design Oregon
Now that the site has been launched, we’ve expanded the marketing efforts to include local SEO and social media marketing, and hope to add email marketing to the mix soon.  Thai Fresh currently ranks 10th for the keyword “restaurant la grande oregon,” which gets 1,000 searches monthly. If we are successful in increasing this ranking through White Hat SEO techniques, we believe Thai Fresh will receive an increase in walk-in traffic from travelers that are passing through La Grande.


Historic Sumpter

The Friends of the Sumpter Dredge are an enthusiastic group of individuals dedicated to preserving and restoring the Sumpter Valley Gold Dredge.  They also provide educational and interpretive experiences highlighting the history of the dredge and gold mining in the Sumpter area of the Blue Mountains.

As a non-profit organization, the Friends of the Dredge wanted to both highlight the dredge itself and promote their organization with their new website, now located at www.historicsumpter.com.  In addition, the Friends of the Dredge wanted to feature other recreation opportunities and historic sites throughout the area.

Increasing visits to the The Sumpter Valley Dredge Heritage Area, advancing donor membership to the Friends of the Dredge, and providing visitor information and increasing recreation and tourism to the Sumpter area are all large feats in themselves. With several objectives inherent in the project, the content strategy and wireframes were critical to the success of www.historicsumpter.com.

Fortunately, the Friends were able to provide a wealth of visual and written assets at the beginning of the project.  As a bonafide historical destination, much had already been written about the Sumpter Dredge. In addition, the Friends of the Dredge had done an excellent job preserving and collecting a massive amount of images, including digital copies of the dredge being built in the 1930s!  As I looked through the impressiveness of the content provided to me, I knew that the history of Sumpter was something that had to be shared online.

Now, the only hard part was going to be organizing the content, making it amenable for the web, and gearing it towards historicsumpter.com’s target audience.  Fortunately, the Friends gave me full creative reign over the project, allowing me not only to design the site, but also to write the vast majority of the content.

Through excellent planning and sticking exactly to the core process espoused at MattSheeks.com, The Friends of the Dredge and I were able to create a website that is not only extremely visually pleasing, but is also incredibly functional and informative.

Now all that’s left is to continue promoting the website so that the Sumpter area can get the attention it deserves!

Results:  Despite being a newly launched site, www.historicsumpter.com is already ranking for several high-volume keywords related to Sumpter, Oregon, and it’s attractions.


Tritheos Coaching

One of my first copywriting projects was of course one of my own sites! I really wanted to communicate my strength, which is helping people get fast and setting personal bests. I used the PASTOR copywriting framework to help me think about how to structure the copy, and I think it worked out really well. Do you agree? Check out http://tritheos.com.

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Mark Schaefer Magic

Mark Schaefer is a professional magician located in the Seattle area.  Mark needed to invest in a new website because he was losing gigs to other magicians that had websites where prospective clients were able to investigate the magician’s skill set.

I had the privilege to write the copy for his homepage as well as his service pages.  I’m really proud of a couple of the headlines I came up with on this one.  For the homepage the headline I landed on, “More than Entertainment – An Experience,” which I believe this captures the unique value Mark provides as an entertainer.   Instead of a bland titling of the reviews page, I used the headline, “Others Who Have Experienced the Magic.”  It’s the small touches like these that lead to a successful project and a website that now generates leads for Mark and lands him more gigs.