Thai Fresh Gardens and Sushi opened its doors in early 2018, offering provincial Thai cuisine along with fresh and attractive sushi plates. Their goal is to provide authentic Thai food unlike anything Eastern Oregonians have ever experienced, and they seem to be succeeding. Thai Fresh’s food gets rave reviews.
Thai Fresh needed to get the word out about their newly opened restaurant and they are currently facing several challenges that we are seeking to solve through digital marketing. The first challenge is that Thai Fresh is competing against long-established restaurants that are local standbys. This means, for one, that Thai Fresh gets less repeat customers and referrals simply because they haven’t been around as long. Also, the other restaurants in town have had longer to build up a greater quantity of reviews online, which is a big local SEO ranking factor.
The second challenge is that they are located in the basement of a small, boutique mall called The La Grande Marketplace. This means that few people driving through La Grande will be aware of the restaurant’s existence. Because of these challenges, Thai Fresh has come to rely on their online presence in order to draw new customers into the restaurant.
Our first order of business was to launch a new landing page for Thai Fresh at www.thaifreshgardens.com. We started with a basic landing page and have gradually built out the website to include much more information. We wanted website visitors to be able to find the information they wanted quickly, so we made it really easy to find the restaurant menus, call the restaurant, and order ahead.
Our strategy was to balance functionality, SEO goals, and mobile experience with Thai Fresh’s aesthetics and design goals. The end product is a website we feel is superior to 99% of restaurant websites in Eastern Oregon in overall performance.
Now that the site has been launched, we’ve expanded the marketing efforts to include local SEO and social media marketing, and hope to add email marketing to the mix soon. Thai Fresh currently ranks 10th for the keyword “restaurant la grande oregon,” which gets 1,000 searches monthly. If we are successful in increasing this ranking through White Hat SEO techniques, we believe Thai Fresh will receive an increase in walk-in traffic from travelers that are passing through La Grande.