Web Design Proposal for
R & C Footwear

Packages

SEO, Copywriting, Web Design & Development

Simpler site with no e-commerce

Content Strategy

  • Copywriting Interviews
  • SEO & PPC Keyword Research
  • SEO Recommendations
  • Wireframes

Copywriting

  • Home Page Copywriting
  • About Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting
  • Global Item Copywriting (Header, Footer, Menu, Email Optin)

Design

  • Home Page
  • Contact Page
  • Thank You Page
  • About Page
  • Generic Page Template
  • Promo Bar Design
  • Header and Footer Design
  • Upload returns page, privacy policy, terms of use, and warranty page.

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration

Training

  • WordPress Core training session – 1 x 75 min session
  • Visual Builder Training – 1 x 75 min session

Investment

$9,750

Ecommerce Web Design & Development

Using ECWID

Content Strategy

  • Copywriting Interviews
  • SEO & PPC Keyword Research
  • SEO Recommendations
  • Wireframes

Copywriting

  • Home Page Copywriting
  • About Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting
  • Global Item Copywriting (Header, Footer, Menu, Email Optin)

Design

  • Home Page
  • About Page
  • Product Category
  • Individual Product Template
  • Cart & Checkout Page Design
  • My Account Page Design
  • Contact Page
  • Thank You Page
  • Generic Page Template
  • Promo Bar Design
  • Header and Footer Design

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration
  • Upload up to 50 product categories or individual products
  • Filter feature – filter products by brand, category, price, in stock, price
  • Promo Code Feature
  • In-Store Purchase Feature
  • Warranty Info Feature
  • Colors Available Feature
  • SEO Application

Training

  • WordPress Core training session – 1 x 75 min session
  • Visual Builder Training – 1 x 75 min session
  • ECWID Ecommerce Training – 1 x 75 min session

Investment

$12,750

Ecommerce Web Design & Development

with key supporting pages

Content Strategy

  • Copywriting Interviews
  • SEO & PPC Keyword Research
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup

Copywriting

  • Home Page Copywriting
  • About Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting
  • Warranty, Returns, Privacy Policy. Terms Page Copyediting – 4 hrs total copyediting
  • Global Item Copywriting (Header, Footer, Menu, Email Optin)

Design

  • Home Page
  • About Page
  • Product Category
  • Individual Product Template
  • Cart & Checkout Page Design
  • My Account Page Design
  • Contact Page
  • Thank You Page
  • Generic Page Template
  • Promo Bar Design
  • Header and Footer Design
  • Upload returns page, privacy policy, terms of use, and warranty page.

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration
  • Upload up to 50 product categories or individual products
  • Filter feature – filter products by brand, category, price, in stock, price
  • Promo Code Feature
  • In-Store Purchase Feature
  • Colors Available Feature
  • SEO Application

Training

  • WordPress Core training session – 1 x 75 min session
  • Visual Builder Training – 1 x 75 min session
  • ECWID Ecommerce Training – 1 x 75 min session

Investment

$13,750

Extras

Zoho Mail Subscription

Get a custom business email address and centralize the business email inboxes of your company. We set you up on the most business friendly email hosting and client available.

Email Setup

  • Create Account, Individual Inboxes and email addresses
  • Setup Domain, MX Records, SPF and DKIM
  • Migrate existing inboxes to Zoho Mail

Training

  • 1 x 90 minute training session to learn all the features of Zoho Mail and a brief overview of the Zoho Workplace Suite.

Investment

$250 setup, then $5-8 per inbox per month.

Marketing Automation and Sales Follow-Up Subscription

using White Hat CRM. Get all your lead and client communications centralized into one spot! Then, harness the power of marketing automation plus AI to effectively 1.5x your customer service output.

Features

  • CRM
  • Live Chat
  • Appointment Scheduling
  • Email Marketing
  • Automated Email Sequences
  • Social Posting Calendar
  • Voice Calling
  • SMS Marketing
  • Two-Way Text
  • Survey Builder
  • Form Builder
  • Invoicing
  • Stripe, Square and Paypal Integrations
  • Google My Business Integration
  • Messenger Integration
  • Listings Management (Local SEO)
  • Mobile App
  • Unlimited Users
  • Unlimited Contact Records
  • Email and Ticket Support

Replaces tools like Hubspot, Mailchimp, Buffer, Simple Texting, RingCentral, and Calendly.

Integrations available with Quickbooks, Paypal, Stripe, Square, Authorize.net, Facebook, Gmail, Microsoft Outlook, Google My Business, Google Calendar, Outlook Calendar, and More.

Included

  • 2 Local Phone Numbers
  • 5000 Emails/Mo.
  • 1000 SMS/Mo.
  • 500 Voice Minutes/Mo.
  • Unlimited Users
  • Unlimited CRM Records
  • 90 minute onboarding meeting

Investment

$1250 setup + $227/mo.

WordPress Hosting and Maintenance

with theme and plugin renewals and other costs included (ECWID or Shopify subscription not included)

Hosting

  • Dedicated and Managed WordPress Hosting on WPMU Dev Hosting
  • Dedicated IP Address
  • One-Click Staging Site
  • SSL Installation
  • DNS Setup
  • WAF
  • Free Migrations

Backups

  • Daily Backups of Website Files and Database on Hosting Platform
  • Weekly Backups to Cloud

Security and Maintenance

  • Monthly theme updates
  • Monthly plugin updates
  • WordPress Core Updates
  • Media Library Folders Plugin
  • Premium SEO Plugin
  • All Premium WPMU Dev Plugins
  • Security Enhancements using Defender Pro
  • Ticket and Phone Support

Investment

$97/mo

See our WordPress Hosting and Maintenance Page for more details.

Timeline

Content Strategy

2 weeks
December

Copywriting

4 weeks
January

Design

6 weeks
Feb-March

Web Development

3 weeks
Concurrent to Design
Launch site April 1

Who We Are

Jessica Sheeks

Jessica Sheeks

Copywriter and Graphic Design

Matthew Sheeks

Matthew Sheeks

CEO, SEO Copywriter, Web Design and Development

Will Bowman

Will Bowman

Creative Director, Funnel Hacker, and Resident Hippie-Creative Type

Have
Questions?

Our Clients

Kristen Lee

Stellar Canine Academy

Matt is awesome! He did our gorgeous website, manages our ads for us, and gave us an easy to use CRM to keep track of client info and correspondence. He’s easy to work with and always responsive and he got everything done for us in a timely manner. We would absolutely recommend Matt to anyone and love working with him!

Carlos Marron

Valice Skin Care

I have had a great experience working with Matt and Jessica on various projects from SEO keyword analysis, SEO content writing as well as work with social media platforms. They are very diligent and work hard to help you get to where you want to be; they make the process easy and straight forward. If you are looking for a trusted team I would highly recommend their company.

Donald Lowry

Jade Facial Systems

Couldn’t be happier and the compliments on my site don’t stop!!

I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy. He was super patient with our changing timelines but also fast to make things happen! His support and broad skill set made him such a great partner to work with. He was able to learn and incorporate a variety of software connections AND help us a ton regarding marketing strategy. At Jade Facial Systems we HIGHLY recommend White Hat Matt for web projects of any scope.

Shannon Morgan

Apex Canine Training

I had a great experience working with Matt and his team! They really listened to what I needed, and gave me a great website and great support for the site and all of the accompanying things I’d never have known to ask for. Throughout the process of website and SEO development, they’ve been punctual and always available when I had questions or needed help. Compared to others I spoke to at this price point and higher, Matt and company offered and delivered so much more. I highly recommend them!

Next Steps

Accept the Proposal

or discuss desired changes with Matt.

Sign the Contract

The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice

Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting

Please select the web design phase meeting on my calendar.

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