Web Design Proposal for
Sid Johnson Co.

Objective

Sid Johnson is well-known for being an outstanding commercial contractor, often competing for complex medical and educational contracts. While their skillset and quality as a general contractor has constantly improved over time, their website has not.

The team at Sid Johnson would love to learn CSS, html, PHP, and Javascript to build their own site, however, they are doing just fine with commercial contracting work, and would like to enlist the help of a professional instead.

White Hat Matt is up to the task of writing persuasive content in Sid Johnson’s brand voice, designing and modernizing the website, and developing the site in WordPress so that updates can be made easily.

 

Objective

Sid Johnson is well-known for being an outstanding commercial contractor, often competing for complex medical and educational contracts. While their skillset and quality as a general contractor has constantly improved over time, their website has not.

The team at Sid Johnson would love to learn CSS, html, PHP, and Javascript to build their own site, however, they are doing just fine with commercial contracting work, and would like to enlist the help of a professional instead.

White Hat Matt is up to the task of writing persuasive content in Sid Johnson’s brand voice, designing and modernizing the website, and developing the site in WordPress so that updates can be made easily.

 

The Need

Content that assists in closing deals

Sid Johnson has a longer sales process primarily in the commercial construtction space.  Therefore, the messaging and content of sidjohnsonco.com needs to support the projects they are currently bidding on as well as other sales activities.

Content that aids credibility

Sid Johnson Co. strives to attract clients that value competence and quality.  Robust website content in the form of about page, contact, and portfolio content needs to be created to reinforce the professionalism, depth, and longevity of Sid Johnson.

Chic Web Design

Sid Johnson will need multiple pages designed that are modern and eye-catching, thorough, and paint the picture of Sid Johnson’s brand story, expertise, and longevity.  This will include a long-form homepage, portfolio pages, contact page, supporting pages, and possibly service and about pages, depending on the package chosen.

Qualified Website Traffic

Sid johnson would love for the phone to ring from the right type of client.  If further marketing channels were pursued they would need to target business owners, architects, engineers, and government entities.  We recommend pursuing at least some Local SEO and Pay-Per-Click Marketing to drive qualified traffic, increase SEO rankings, and reinforce the authority created by the website.

Integration and Launch

The site needs to be developed in WordPress and  integrated with Sid Johnson’s email, social media, and Google My Business.

An add-on option is to create a membership backend that would be used to share documents, create proposals, sign documents, create custom web forms, and perform CRM and email marketing tasks.

The Need

Content that assists in closing deals

Sid Johnson has a longer sales process primarily in the commercial construtction space.  Therefore, the messaging and content of sidjohnsonco.com needs to support the projects they are currently bidding on as well as other sales activities.

Content that aids credibility

Sid Johnson Co. strives to attract clients that value competence and quality.  Robust website content in the form of about page, contact, and portfolio content needs to be created to reinforce the professionalism, depth, and longevity of Sid Johnson.

Chic Web Design

Sid Johnson will need multiple pages designed that are modern and eye-catching, thorough, and paint the picture of Sid Johnson’s brand story, expertise, and longevity.  This will include a long-form homepage, portfolio pages, contact page, supporting pages, and possibly service and about pages, depending on the package chosen.

Qualified Website Traffic

Sid johnson would love for the phone to ring from the right type of client.  If further marketing channels were pursued they would need to target business owners, architects, engineers, and government entities.  We recommend pursuing at least some Local SEO and Pay-Per-Click Marketing to drive qualified traffic, increase SEO rankings, and reinforce the authority created by the website.

Integration and Launch

The site needs to be developed in WordPress and  integrated with Sid Johnson’s email, social media, and Google My Business.

An add-on option is to create a membership backend that would be used to share documents, create proposals, sign documents, create custom web forms, and perform CRM and email marketing tasks.

Timeline

Content Strategy

3 weeks
January 2022

Copywriting

4 weeks
Late January through February 2022

Design

4 weeks
March 2022

Web Development

2 weeks
Site Launch early April 2022

Timeline

Content Strategy

3 weeks
January 2022

Copywriting

4 weeks
Late January through February 2022

Design

4 weeks
March 2022

Web Development

2 weeks
Site Launch early April 2022

Timeline

Content Strategy

3 weeks
January 2022

Copywriting

4 weeks
Late January through February 2022

Design

4 weeks
March 2022

Web Development

2 weeks
Site Launch early April 2022

Packages

One Page Site

with Projects and Service Template

Visual Content Strategy

SEO Research
SEO Recommendations
Wireframes
Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Project Copywriting (4)
  • Global Elements

Design

  • Home
  • Service Page Template
  • Featured Work (+4-5 individual portfolio pieces)
  • Contact
  • Thank You
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration

Training

  • WordPress Core Training
  • Visual Builder Training

Investment

$9,350

Complete Multi-Page Site

with individual Service pages and About Page

Content Strategy

  • Website Objectives
  • Messaging and Voice
  • Persona Development
  • Content Types
  • Conversion Goals
  • SEO Research
  • SEO Recommendations
  • Wireframes
  • Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Service Page Copywriting
  • Project Copywriting (4)
  • Global Elements

Design

  • Home
  • Services (4-5 complete service pages)
  • Featured Work (+4-5 individual portfolio pieces)
  • Generic
  • Contact
  • Thank You
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration

Training

  • WordPress Core Training
  • Visual Builder Training

Investment

$12,750

Complete Site with Membership Section

Includes additional Pages Designed for Membership Area

Content Strategy

  • Website Objectives
  • Messaging and Voice
  • Persona Development
  • Content Types
  • Conversion Goals
  • SEO Research
  • SEO Recommendations
  • Wireframes
  • Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Service Page Copywriting
  • Project Copywriting (4)
  • Global Elements
  • Membership Templates

Design

  • Home
  • About
  • Employment
  • Services (4-5 complete service pages)
  • Featured Work (+4-5 individual portfolio pieces)
  • Generic
  • Contact
  • Thank You
  • Membership Pages
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration
  • 10 hrs devoted to membership site setup

Training

  • WordPress Core Training
  • Visual Builder Training
  • Membership Training

Investment

$17,000

Packages

One Page Site

with Projects and Service Template

Visual Content Strategy

SEO Research
SEO Recommendations
Wireframes
Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Project Copywriting (4)
  • Global Elements

Design

  • Home
  • Service Page Template
  • Featured Work (+4-5 individual portfolio pieces)
  • Contact
  • Thank You
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration

Training

  • WordPress Core Training
  • Visual Builder Training

Investment

$9,350

Complete Multi-Page Site

with individual Service pages and About Page

Content Strategy

  • Website Objectives
  • Messaging and Voice
  • Persona Development
  • Content Types
  • Conversion Goals
  • SEO Research
  • SEO Recommendations
  • Wireframes
  • Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Service Page Copywriting
  • Project Copywriting (4)
  • Global Elements

Design

  • Home
  • Services (4-5 complete service pages)
  • Featured Work (+4-5 individual portfolio pieces)
  • Generic
  • Contact
  • Thank You
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration

Training

  • WordPress Core Training
  • Visual Builder Training

Investment

$12,750

Complete Site with Membership Section

Includes additional Pages Designed for Membership Area

Content Strategy

  • Website Objectives
  • Messaging and Voice
  • Persona Development
  • Content Types
  • Conversion Goals
  • SEO Research
  • SEO Recommendations
  • Wireframes
  • Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Service Page Copywriting
  • Project Copywriting (4)
  • Global Elements
  • Membership Templates

Design

  • Home
  • About
  • Employment
  • Services (4-5 complete service pages)
  • Featured Work (+4-5 individual portfolio pieces)
  • Generic
  • Contact
  • Thank You
  • Membership Pages
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration
  • 10 hrs devoted to membership site setup

Training

  • WordPress Core Training
  • Visual Builder Training
  • Membership Training

Investment

$17,000

Packages

One Page Site

with Projects and Service Template

Visual Content Strategy

SEO Research
SEO Recommendations
Wireframes
Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Project Copywriting (4)
  • Global Elements

Design

  • Home
  • Service Page Template
  • Featured Work (+4-5 individual portfolio pieces)
  • Contact
  • Thank You

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration

Training

  • WordPress Core Training
  • Visual Builder Training

Investment

$9,350

Complete Multi-Page Site

with individual Service pages and About Page

Content Strategy

  • Website Objectives
  • Messaging and Voice
  • Persona Development
  • Content Types
  • Conversion Goals
  • SEO Research
  • SEO Recommendations
  • Wireframes
  • Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Service Page Copywriting
  • Project Copywriting (4)
  • Global Elements

Design

  • Home
  • Services (4-5 complete service pages)
  • Featured Work (+4-5 individual portfolio pieces)
  • Generic
  • Contact
  • Thank You
  • Style Guide

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration

Training

  • WordPress Core Training
  • Visual Builder Training

Investment

$12,750

Complete Site with Membership Section

Includes additional Pages Designed for Membership Area

Content Strategy

  • Website Objectives
  • Messaging and Voice
  • Persona Development
  • Content Types
  • Conversion Goals
  • SEO Research
  • SEO Recommendations
  • Wireframes
  • Sitemap

Copywriting

  • 2 Copywriting Interviews
  • Homepage Copywriting
  • Service Page Copywriting
  • Project Copywriting (4)
  • Global Elements
  • Membership Templates

Design

  • Home
  • About
  • Employment
  • Services (4-5 complete service pages)
  • Featured Work (+4-5 individual portfolio pieces)
  • Generic
  • Contact
  • Thank You
  • Membership Pages
  • Style Guide

Training

  • WordPress Core Training
  • Visual Builder Training
  • Membership Training

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Upload Local Business Schema
  • Social Media Integration
  • Form Setup and Integration
  • 10 hrs devoted to membership site setup

Investment

$17,000

Who We Are

Jessica Sheeks

Jessica Sheeks

Copywriter and Graphic Design

Matthew Sheeks

Matthew Sheeks

CEO, SEO Copywriter, Web Design and Development

Will Bowman

Will Bowman

Creative Director, Funnel Hacker, and Resident Hippie-Creative Type

Have
Questions?

Who We Are

Jessica Sheeks

Jessica Sheeks

Copywriter and Graphic Design

Matthew Sheeks

Matthew Sheeks

CEO, SEO Copywriter, Web Design and Development

Will Bowman

Will Bowman

Creative Director, Funnel Hacker, and Resident Hippie-Creative Type

Have
Questions?

Our Clients

Kristen Lee

Stellar Canine Academy

Matt is awesome! He did our gorgeous website, manages our ads for us, and gave us an easy to use CRM to keep track of client info and correspondence. He’s easy to work with and always responsive and he got everything done for us in a timely manner. We would absolutely recommend Matt to anyone and love working with him!

Carlos Marron

Valice Skin Care

I have had a great experience working with Matt and Jessica on various projects from SEO keyword analysis, SEO content writing as well as work with social media platforms , they are very diligent and work hard to help you get to where you want to be , they make the process easy and straight forward , if you are looking for a trusted team i would highly recommend there company.

Donald Lowry

Jade Facial Systems

Couldn’t be happier and the compliments on my site don’t stop!!

I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy. He was super patient with our changing timelines but also fast to make things happen! His support and broad skill set made him such a great partner to work with. He was able to learn and incorporate a variety of software connections AND help us a ton regarding marketing strategy. At Jade Facial Systems we HIGHLY recommend White Hat Matt for web projects of any scope.

Shannon Morgan

Apex Canine Training

I had a great experience working with Matt and his team! They really listened to what I needed, and gave me a great website and great support for the site and all of the accompanying things I’d never have known to ask for. Throughout the process of website and SEO development, they’ve been punctual and always available when I had questions or needed help. Compared to others I spoke to at this price point and higher, Matt and company offered and delivered so much more. I highly recommend them!

Next Steps

Accept the Proposal

or discuss desired changes with Matt.

Sign the Contract

The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice

Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting

Please select the web design phase meeting on my calendar.

Next Steps

Accept the Proposal

or discuss desired changes with Matt.

Sign the Contract

The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice

Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting

Please select the web design phase meeting on my calendar.

Portfolio

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