
Web Design Proposal for
Sid Johnson Co.

Objective

Objective

The Need

The Need
Timeline

Content Strategy
3 weeks
January 2022

Copywriting
4 weeks
Late January through February 2022

Design
4 weeks
March 2022

Web Development
2 weeks
Site Launch early April 2022
Timeline

Content Strategy
3 weeks
January 2022

Copywriting
4 weeks
Late January through February 2022

Design
4 weeks
March 2022

Web Development
2 weeks
Site Launch early April 2022
Timeline

Content Strategy
3 weeks
January 2022

Copywriting
4 weeks
Late January through February 2022

Design
4 weeks
March 2022

Web Development
2 weeks
Site Launch early April 2022
Packages
One Page Site
with Projects and Service Template

Visual Content Strategy
SEO Research
SEO Recommendations
Wireframes
Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Project Copywriting (4)
- Global Elements

Design
- Home
- Service Page Template
- Featured Work (+4-5 individual portfolio pieces)
- Contact
- Thank You
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration

Training
- WordPress Core Training
- Visual Builder Training

Investment
$9,350
Complete Multi-Page Site
with individual Service pages and About Page

Content Strategy
- Website Objectives
- Messaging and Voice
- Persona Development
- Content Types
- Conversion Goals
- SEO Research
- SEO Recommendations
- Wireframes
- Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Service Page Copywriting
- Project Copywriting (4)
- Global Elements

Design
- Home
- Services (4-5 complete service pages)
- Featured Work (+4-5 individual portfolio pieces)
- Generic
- Contact
- Thank You
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration

Training
- WordPress Core Training
- Visual Builder Training

Investment
$12,750
Complete Site with Membership Section
Includes additional Pages Designed for Membership Area

Content Strategy
- Website Objectives
- Messaging and Voice
- Persona Development
- Content Types
- Conversion Goals
- SEO Research
- SEO Recommendations
- Wireframes
- Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Service Page Copywriting
- Project Copywriting (4)
- Global Elements
- Membership Templates

Design
- Home
- About
- Employment
- Services (4-5 complete service pages)
- Featured Work (+4-5 individual portfolio pieces)
- Generic
- Contact
- Thank You
- Membership Pages
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration
- 10 hrs devoted to membership site setup

Training
- WordPress Core Training
- Visual Builder Training
- Membership Training

Investment
$17,000
Packages
One Page Site
with Projects and Service Template

Visual Content Strategy
SEO Research
SEO Recommendations
Wireframes
Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Project Copywriting (4)
- Global Elements

Design
- Home
- Service Page Template
- Featured Work (+4-5 individual portfolio pieces)
- Contact
- Thank You
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration

Training
- WordPress Core Training
- Visual Builder Training

Investment
$9,350
Complete Multi-Page Site
with individual Service pages and About Page

Content Strategy
- Website Objectives
- Messaging and Voice
- Persona Development
- Content Types
- Conversion Goals
- SEO Research
- SEO Recommendations
- Wireframes
- Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Service Page Copywriting
- Project Copywriting (4)
- Global Elements

Design
- Home
- Services (4-5 complete service pages)
- Featured Work (+4-5 individual portfolio pieces)
- Generic
- Contact
- Thank You
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration

Training
- WordPress Core Training
- Visual Builder Training

Investment
$12,750
Complete Site with Membership Section
Includes additional Pages Designed for Membership Area

Content Strategy
- Website Objectives
- Messaging and Voice
- Persona Development
- Content Types
- Conversion Goals
- SEO Research
- SEO Recommendations
- Wireframes
- Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Service Page Copywriting
- Project Copywriting (4)
- Global Elements
- Membership Templates

Design
- Home
- About
- Employment
- Services (4-5 complete service pages)
- Featured Work (+4-5 individual portfolio pieces)
- Generic
- Contact
- Thank You
- Membership Pages
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration
- 10 hrs devoted to membership site setup

Training
- WordPress Core Training
- Visual Builder Training
- Membership Training

Investment
$17,000
Packages
One Page Site
with Projects and Service Template

Visual Content Strategy
SEO Research
SEO Recommendations
Wireframes
Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Project Copywriting (4)
- Global Elements

Design
- Home
- Service Page Template
- Featured Work (+4-5 individual portfolio pieces)
- Contact
- Thank You

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration

Training
- WordPress Core Training
- Visual Builder Training

Investment
$9,350
Complete Multi-Page Site
with individual Service pages and About Page

Content Strategy
- Website Objectives
- Messaging and Voice
- Persona Development
- Content Types
- Conversion Goals
- SEO Research
- SEO Recommendations
- Wireframes
- Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Service Page Copywriting
- Project Copywriting (4)
- Global Elements

Design
- Home
- Services (4-5 complete service pages)
- Featured Work (+4-5 individual portfolio pieces)
- Generic
- Contact
- Thank You
- Style Guide

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration

Training
- WordPress Core Training
- Visual Builder Training

Investment
$12,750
Complete Site with Membership Section
Includes additional Pages Designed for Membership Area

Content Strategy
- Website Objectives
- Messaging and Voice
- Persona Development
- Content Types
- Conversion Goals
- SEO Research
- SEO Recommendations
- Wireframes
- Sitemap

Copywriting
- 2 Copywriting Interviews
- Homepage Copywriting
- Service Page Copywriting
- Project Copywriting (4)
- Global Elements
- Membership Templates

Design
- Home
- About
- Employment
- Services (4-5 complete service pages)
- Featured Work (+4-5 individual portfolio pieces)
- Generic
- Contact
- Thank You
- Membership Pages
- Style Guide

Training
- WordPress Core Training
- Visual Builder Training
- Membership Training

Web Development
- Point Domain
- SSL Certificate
- Install and Setup Plugins
- Install Analytics
- Install Google Search Console
- Upload Local Business Schema
- Social Media Integration
- Form Setup and Integration
- 10 hrs devoted to membership site setup

Investment
$17,000
Who We Are

Jessica Sheeks
Copywriter and Graphic Design

Matthew Sheeks
CEO, SEO Copywriter, Web Design and Development

Will Bowman
Creative Director, Funnel Hacker, and Resident Hippie-Creative Type



Have
Questions?
Who We Are

Jessica Sheeks
Copywriter and Graphic Design

Matthew Sheeks
CEO, SEO Copywriter, Web Design and Development

Will Bowman
Creative Director, Funnel Hacker, and Resident Hippie-Creative Type



Have
Questions?
Our Clients
Kristen Lee
Stellar Canine Academy
Matt is awesome! He did our gorgeous website, manages our ads for us, and gave us an easy to use CRM to keep track of client info and correspondence. He’s easy to work with and always responsive and he got everything done for us in a timely manner. We would absolutely recommend Matt to anyone and love working with him!
Carlos Marron
Valice Skin Care
I have had a great experience working with Matt and Jessica on various projects from SEO keyword analysis, SEO content writing as well as work with social media platforms , they are very diligent and work hard to help you get to where you want to be , they make the process easy and straight forward , if you are looking for a trusted team i would highly recommend there company.
Donald Lowry
Jade Facial Systems
Couldn’t be happier and the compliments on my site don’t stop!!
I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy. He was super patient with our changing timelines but also fast to make things happen! His support and broad skill set made him such a great partner to work with. He was able to learn and incorporate a variety of software connections AND help us a ton regarding marketing strategy. At Jade Facial Systems we HIGHLY recommend White Hat Matt for web projects of any scope.
Shannon Morgan
Apex Canine Training
I had a great experience working with Matt and his team! They really listened to what I needed, and gave me a great website and great support for the site and all of the accompanying things I’d never have known to ask for. Throughout the process of website and SEO development, they’ve been punctual and always available when I had questions or needed help. Compared to others I spoke to at this price point and higher, Matt and company offered and delivered so much more. I highly recommend them!
Next Steps

Accept the Proposal
or discuss desired changes with Matt.

Sign the Contract
The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice
Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting
Please select the web design phase meeting on my calendar.
Next Steps

Accept the Proposal
or discuss desired changes with Matt.

Sign the Contract
The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice
Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting
Please select the web design phase meeting on my calendar.