Washington Rock Quarries had three challenges they wanted to address with their website redesign. They wanted (1) More exposure to local residential customers, (2) To make the purchasing and ordering process easier, and (3) To increase website conversions. I was involved in (1) and (3) – With an in-depth marketing strategy, we were able to find many areas of low hanging fruit in search engine results for residential clients. In addition, our conversion strategy was implemented to increase phone calls to the Washington Rock Quarries business phone line, or to fill out a lead-capture form.
Finally, I helped polish up several pages of copy for Washington Rock’s service pages, and also worked with the client to create their homepage copy. The end product is super informative, yet concise and compelling copy for a local commodity supplier.
From the client: “Our website has received increased traffic. In the month since it was published we’ve received dozens of phone calls and 20+ form submissions from people looking for estimates. I couldn’t be happier with how much the website has increased business.”
– Eve Hart, Project Manager at Washington Rock Quarries. Google Review.