My friend Dave had an idea: “What if I prayed 30 minutes a day for an entire year? What would happen? How would God show up?”
Dave was never much of a praying man in the past, so he decided to start an experiment where he prayed 30 minutes a day, and chronicled his results. But, Dave needed a platform to share his findings.
Before developing the site, Dave was able to devise his content strategy using an article and worksheet from Copyblogger. Armed with a mission statement, target personas, publishing and promotion schedules, we were ready to design and develop the site.
Because the site was oriented around the blog. we needed to draw readers into different types of content. What we ended up with was a homepage that highlights content based on his target personas, as well as most recent articles.
As the subject of the site is essentially Dave’s challenge to himself, we also went heavy on the About section. Dave’s hope is that others can resonate with his challenges and draw encouragement from his experience as he prays 30 minutes each day.
Dave is regularly developing free guides and articles on prayer, which means we are consistently adding sections and pages to the site. Check him out at One Year Prayer Experiment.