health care copywriting project

Project Description

Lucent Medical is the creator of medical device tracking technology which uses electromagnetic tracking technology.  Lucent struck it big with their permanent rare earth magnet technology which was licensed to Bard Technologies.  This technology drastically cut down on the time, expense, and risk associated with PICC placement and verification.

The goal with their new site is to attract new medical companies to license their electromagnetic technology.  I wrote the copy for each page as well as refined their case studies.