Digital Marketing Proposal for Curtis Martin

Objective

Curtis Martin has been promoting the autonomy and economic prosperity of Baker County for several years, and is now looking to become the clear frontrunner in his bid for Baker County Commissioner, position 1.  The overall objectives of his newly launched political campaign include:

  1. Win the primary election
  2. Fulfill on campaign promises
  3. Educate the public – inspire local autonomy and rejuvenate local economy, invigorate hope economically and being in charge of one’s own destiny.
  4. Win the general election
  5. Decrease Baker County reliance on agencies and unelected bureaucrats
  6. Acquire government grants from select agencies while retaining control over the use of the funds.
  7. Increase donor base/donations
  8. Address cost of living/quality of life issues such as food costs, water quality, beef production (both addressed to supply and demand side)
  9. Address water quality issues and DEQ involvement

During the discovery process White Hat Matt helped develop the following marketing objectives for Curtis Martin’s political campaign:

  1. Increase the likelihood that someone will vote for Curtis through positive association and name recognition.  This will be accomplished using direct mail, social media and email marketing.
  2. Lay the foundation for all future marketing activities by ceating a modular content framework for addressing key issues, “about” content related to Curtis and his history in Baker County, Curtis positions, endorsement content, implementation content, story content, call-to-action content, FAQ/objection content, and other types of educational content meant to inform the public on county-level issues.  This content will start as simple written content, outlines and bullet points for speeches.
  3. Create an online community for interaction between Baker County residents on key political issues.  This will allow Curtis’ campaign to become a sounding board for the entire county.
  4. Capture email addresses for ongoing content marketing to visitors in the awareness, consideration or evaluation stages of the funnel.
  5. Create a free resource that encourages more visitors to join the email list while also educating the public on key political issues facing Baker County.

White Hat Matt is up to the task of writing persuasive content in Curtis’ campaign voice, launching new social media profiles, posting regularly to social media on Curtis’ behalf. 

Once phase one is complete, we will revisit the performance of the marketing campaigns to determine what additional marketing strategies and tactics need to be put into place.

During phase 2 of Curtis’ campaign, we will be ready and able to design and develop a new site in WordPress, run paid advertising campaigns, and accelerate the growth of social media and email marketing efforts efforts.

Packages

One-Time Copywriting Project with Social Media Setup

~ 50-75 hour project

Content Strategy

  • 2 x Copywriting Interview
  • Modular Messaging Outlines

Modular Messaging Copywriting

  • Overall Problem/Solution Copywriting
  • About Copywriting
  • Issues Copywriting for 6-8 Issues with Accompanying Implementation Content
  • 3-4 Story Copywriting – to be used as intro or speech content
  • FAQ and Objection Handling Copywriting
  • Social Proof and Endorsement Copywriting
  • CTA Copywriting
  • 10-12 total pieces of 500-1000 words total
  • 2 rounds of revisions per side

Social Media Setup

  • Setup 3 profiles on 2 platforms (i.e. Facebook+ Instagram)
  • Includes basic profile info, basic graphic design for profile background and about section and 1st post.
  • Friend/Follow Request copywriting

Investment

$2,750

Ongoing Social Media

Ongoing Social Media

  • Social media copywriting and content curation
  • Post to 2 platforms, 6-8x/month (6-8 unique posts, up to 16 posts total)
  • Light graphic design for social media posts
  • Monthly social media profile optimization
  • Monthly updates to publishing schedule/editorial calendar
  • Monthly 45-minute creative session
  • Video editing and posting available as an add-on.

Investment

$475/mo.

Extras

Complete Multi Page Site w/ + Email Marketing Migration

~75-85 hr project

Copywriting

  • Adapt Modular Messaging Content for Website

Design

  • Wireframes
  • Home Page
  • About Page Design
  • Issues Page Design
  • Donate Page Design
  • Contact/Get Involved Page
  • FAQ Design
  • Thank You Page
  • Generic Page Template

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins – inc. Donate Plugin
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration

Training

  • Available as an add-on

Investment

$6,475

Ala Carte Email Optin

Give website visitors a reason to sign-up for your email list!

Copywriting

  • Content based on Interviews included in Modular Messaging
  • Free Resource Copywriting

Design

  • Free Resource PDF or Web Design

Web Development

  • Separate email optin module integration for free resource.
  • Setup redirects for optin to .pdf

Investment

$750

Email Marketing

Create an email series based on your overall modular copy

Ongoing Email Marketing & Marketing Automation

  • Email copywriting and content curation
  • Create emails 3x/month (includes marketing automation emails)
  • Email template design
  • Light graphic design or photo editing for emails
  • Monthly 45 minute creative session

Investment

$475/mo.

Zoho Mail Subscription

Get a custom business email address and centralize the business email inboxes of your company. We set you up on the most business friendly email hosting and client available.

Email Setup

  • Create Account, Individual Inboxes and email addresses
  • Setup Domain, MX Records, SPF and DKIM
  • Migrate existing inboxes to Zoho Mail

Training

  • 1 x 90 minute training session to learn all the features of Zoho Mail and a brief overview of the Zoho Workplace Suite.

Investment

$250 setup, then $5-8 per inbox per month.

WordPress Hosting and Maintenance

with theme and plugin renewals and other costs included

Hosting

  • Dedicated and Managed WordPress Hosting on WPMU Dev Hosting
  • Dedicated IP Address
  • One-Click Staging Site
  • SSL Installation
  • DNS Setup
  • WAF
  • Free Migrations

Backups

  • Daily Backups of Website Files and Database on Hosting Platform
  • Weekly Backups to Cloud

Security and Maintenance

  • Monthly theme updates
  • Monthly plugin updates
  • WordPress Core Updates
  • Media Library Folders Plugin
  • Premium SEO Plugin
  • All Premium WPMU Dev Plugins
  • Weekly Security Scans
  • Security Enhancements using Defender Pro
  • Ticket and Phone Support

Investment

$97/mo

See our WordPress Hosting and Maintenance Page for more details.

Marketing Automation and Sales Follow-Up Subscription

using White Hat CRM

Features

  • CRM
  • Live Chat
  • Appointment Scheduling
  • Email Marketing
  • Social Posting
  • Voice Calling
  • SMS Marketing
  • Two-Way Text
  • Survey Builder
  • Form Builder
  • Invoicing
  • Receive Stripe Payments
  • Google My Business Integration
  • Messenger Integration
  • Unlimited Users
  • Unlimited Contact Records
  • Email and Ticket Support
  • Whatsapp

Replaces tools like Hubspot, Mailchimp, Buffer, Simple Texting, RingCentral, and Calendly.

Integrations available with Quickbooks, Paypal, Stripe, Authorize.net, Facebook, Gmail, Microsoft Outlook, and Google My Business.

Included

  • 2 Local Phone Numbers
  • 5000 Emails/Mo.
  • 1000 SMS/Mo.
  • 500 Voice Minutes/Mo.
  • Unlimited Users
  • Unlimited CRM Records
  • 90 minute onboarding meeting

Investment

$675 onboarding + 227/mo.

Timeline

Content Strategy + Interviews

March

Copywriting

3-4 weeks
March to early April

Test Content

Use content in speeches, emails, direct mail and social media.
April

Refinement

Continue posting, events, etc.
May – June

Who We Are

Jessica Sheeks

Jessica Sheeks

Copywriter and Graphic Design

Matthew Sheeks

Matthew Sheeks

CEO, SEO Copywriter, Web Design and Development

Will Bowman

Will Bowman

Creative Director, Funnel Hacker, and Resident Hippie-Creative Type

Have
Questions?

Our Clients

Kristen Lee

Stellar Canine Academy

Matt is awesome! He did our gorgeous website, manages our ads for us, and gave us an easy to use CRM to keep track of client info and correspondence. He’s easy to work with and always responsive and he got everything done for us in a timely manner. We would absolutely recommend Matt to anyone and love working with him!

Carlos Marron

Valice Skin Care

I have had a great experience working with Matt and Jessica on various projects from SEO keyword analysis, SEO content writing as well as work with social media platforms. They are very diligent and work hard to help you get to where you want to be; they make the process easy and straight forward. If you are looking for a trusted team I would highly recommend their company.

Donald Lowry

Jade Facial Systems

Couldn’t be happier and the compliments on my site don’t stop!!

I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy. He was super patient with our changing timelines but also fast to make things happen! His support and broad skill set made him such a great partner to work with. He was able to learn and incorporate a variety of software connections AND help us a ton regarding marketing strategy. At Jade Facial Systems we HIGHLY recommend White Hat Matt for web projects of any scope.

Shannon Morgan

Apex Canine Training

I had a great experience working with Matt and his team! They really listened to what I needed, and gave me a great website and great support for the site and all of the accompanying things I’d never have known to ask for. Throughout the process of website and SEO development, they’ve been punctual and always available when I had questions or needed help. Compared to others I spoke to at this price point and higher, Matt and company offered and delivered so much more. I highly recommend them!

Next Steps

Accept the Proposal

or discuss desired changes with Matt.

Sign the Contract

The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice

Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting

Please select the web design phase meeting on my calendar.

Portfolio

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