Marketing Proposal for
Dog Dyamics & Alliance Protection Dogs

Objective

Alliance Protection Dogs is expanding its protection dog offerings to the U.S. with the help of Dog Dynamics.  In order to reach a new audience, they have determined that new, focused marketing efforts are needed in order to get their message and offering in front of the right people.

During the discovery process White Hat Matt helped develop the following marketing objectives for the DD/APD partnership:

  1. Drive qualified traffic to a sales page which contains a full sales argument, available dogs, and ways to get in touch with Bonnie and Quentin.
  2. Increase sales qualified lead conversions via contact form submissions, call, or social direct message.
  3. Capture email addresses for ongoing content marketing to visitors in the consideration/evaluation stage.
  4. Market to consideration/evaluation stage leads with email marketing.
  5. Increase brand awareness via organic social media.
    Create marketing funnel in a way that results from each channel (organic social, paid social, PPC) can be easily tracked using various analytics tools.

White Hat Matt is up to the task of writing persuasive content in APD/DD’s brand voice, designing a completely new landing page/micro site, and developing the site in WordPress so that updates can be made easily.  After this, White Hat Matt will launch a pay-per-click campaign in order to cherry pick the best and most qualified traffic to the landing page.

Once this phase is complete, we will revisit the performance of the campaign to determine what additional marketing strategies and tactics need to be put into place.

 

Packages

Landing Page & PPC Campaign

with Ad Platform Setup

Content Strategy

  • Copywriting Interviews
  • Objectives
  • Messaging and Voice
  • Persona Development
  • Competitor Research
  • SEO & PPC Keyword Research
  • Content Types
  • Conversion Goals
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup

Copywriting

  • Landing Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting

Design

  • Landing Page
  • Contact Page
  • Thank You Page

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration

Ongoing PPC Campaign

  • Modify Ad Copy
  • Add/Subtract Keywords Each Month
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation

Investment

$6,750 + $450/mo.

Landing Page, PPC Campaign & Paid Social

with Ad Platform Setup

Content Strategy

  • Copywriting Interviews
  • Objectives
  • Messaging and Voice
  • Persona Development
  • Competitor Research
  • SEO & PPC Keyword Research
  • Content Types
  • Conversion Goals
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup
  • Paid Social Ad Creation and Copywriting (1 platform)
  • Paid Social Account Setup (1 platform)

Copywriting

  • Landing Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting

Design

  • Landing Page
  • Contact Page
  • Thank You Page

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration

Ongoing PPC & Paid Social Campaign

  • Modify Ad Copy
  • Create or Modify Social Ads
  • Add/Subtract Keywords Each Month
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation

Investment

$7,000 + $800/mo.

Landing Page, PPC Campaign & Paid Social

with Ad Platform Setup

Content Strategy

  • Copywriting Interviews
  • Objectives
  • Messaging and Voice
  • Persona Development
  • Competitor Research
  • SEO & PPC Keyword Research
  • Content Types
  • Conversion Goals
  • SEO Recommendations
  • Wireframes
  • PPC Keyword Selection
  • PPC Strategy
  • PPC Ad Copywriting
  • PPC Account Setup
  • Paid Social Ad Creation and Copywriting (1 platform)
  • Paid Social Account Setup (1 platform)
  • Social Publishing Schedule

Copywriting

  • Landing Page Copywriting
  • Contact Page Copywriting
  • Thank You Page Copywriting

Design

  • Landing Page
  • Contact Page
  • Thank You Page

Web Development

  • Point Domain
  • SSL Certificate
  • Install and Setup Plugins
  • Install Analytics
  • Install Google Search Console
  • Form Setup and Integration

Ongoing PPC Campaign

  • Modify Ad Copy
  • Add/Subtract Keywords Each Month
  • Create/Adapt Negative Keyword lists
  • Modify Bids
  • Adapt and adjust technical campaign elements
  • Adapt Landing Page or Thank You Page Copy
  • Develop Custom Analytics Report
  • Monthly 45-minute Consultation

Investment

$7,250 + $1200/mo.

Extras

Protection Dog Buyer's Guide

Written Guide, Optin, and Email Nurture Sequence

Research

  • Copywriting Interviews
  • Competitor article research
  • Audience Research
  • Forums and Groups research

Copywriting

  • Buyer’s Guide Copywriting
  • 5-8 part Email Sequence Copywriting
  • Thank You Page Copywriting
  • Optin Copywriting

Design

  • PDF or web article format design
  • Optin Design
  • Duplicate existing thank you page, upload new content.

Web Development

  • Optin Integration
  • Load emails into email marketing/marketing automation software

Investment

$5,000

Marketing Automation and Sales Follow-Up Subscription

using White Hat CRM

Features

  • CRM
  • Live Chat
  • Appointment Scheduling
  • Email Marketing
  • Social Posting
  • Voice Calling
  • SMS Marketing
  • Two-Way Text
  • Survey Builder
  • Form Builder
  • Receive Stripe Payments
  • Google My Business Integration
  • Email and Ticket Support

Replaces tools like Hubspot, Mailchimp, Buffer, Simple Texting, RingCentral, and Calendly.

Included

  • 2 Local Phone Numbers
  • 5000 Emails/Mo.
  • 1000 SMS/Mo.
  • 500 Voice Minutes/Mo.
  • Unlimited Users
  • Unlimited CRM Records
  • 90 minute onboarding meeting

Investment

$227/mo.

Timeline

Content Strategy

2.5 weeks
Mid May through early June 2022

Copywriting

3 weeks
Remainder of June 2022

Design

2.5 weeks
July 2022

Web Development

1 week
Launch late July 2022

Who We Are

Jessica Sheeks

Jessica Sheeks

Copywriter and Graphic Design

Matthew Sheeks

Matthew Sheeks

CEO, SEO Copywriter, Web Design and Development

Will Bowman

Will Bowman

Creative Director, Funnel Hacker, and Resident Hippie-Creative Type

Have
Questions?

Our Clients

Kristen Lee

Stellar Canine Academy

Matt is awesome! He did our gorgeous website, manages our ads for us, and gave us an easy to use CRM to keep track of client info and correspondence. He’s easy to work with and always responsive and he got everything done for us in a timely manner. We would absolutely recommend Matt to anyone and love working with him!

Carlos Marron

Valice Skin Care

I have had a great experience working with Matt and Jessica on various projects from SEO keyword analysis, SEO content writing as well as work with social media platforms , they are very diligent and work hard to help you get to where you want to be , they make the process easy and straight forward , if you are looking for a trusted team i would highly recommend there company.

Donald Lowry

Jade Facial Systems

Couldn’t be happier and the compliments on my site don’t stop!!

I used Matt for a full build of a website for my startup. His expertise in so many areas proved critical. He learned my business, learned the industry, and used that to make a beautiful site with fantastic copy. He was super patient with our changing timelines but also fast to make things happen! His support and broad skill set made him such a great partner to work with. He was able to learn and incorporate a variety of software connections AND help us a ton regarding marketing strategy. At Jade Facial Systems we HIGHLY recommend White Hat Matt for web projects of any scope.

Shannon Morgan

Apex Canine Training

I had a great experience working with Matt and his team! They really listened to what I needed, and gave me a great website and great support for the site and all of the accompanying things I’d never have known to ask for. Throughout the process of website and SEO development, they’ve been punctual and always available when I had questions or needed help. Compared to others I spoke to at this price point and higher, Matt and company offered and delivered so much more. I highly recommend them!

Next Steps

Based on the “Landing Page and PPC Campaign” package.

Accept the Proposal

or discuss desired changes with Matt.

Sign the Contract

The contract will be emailed from Zoho Sign.

Pay the Deposit Invoice

Payments can be made through Quickbooks via check or ACH.

Schedule the Kickoff Meeting

Please select the web design phase meeting on my calendar.

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